PARTNERS & EXHIBITORS 

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OPENMUSEE

Stand: G57

COUNTRY

France

ACTIVITY

MT - Reception, public management, ticketing

INTRODUCTION

Openmusée is an innovative ticketing tool aimed at expanding cultural venue subscription offerings. Fully digital, it offers a true monthly subscription with no commitment, granting unlimited access to exhibitions. The tool enables automatic micro-payment collection and enhances visitor journey understanding. It is available as a white-label solution and is already being used by Mucem in Marseille through Mucem+.

PHOTOS & VIDEOS
GALLERY
Using the e-badge to enter the museum.


EVENTS
Find us at the following events:
All events
Jan 16, 2024
11:00 AM - 11:20 AM

“MUCEM+” First dematerialized and contract-free monthly subscription

Victor JACQUES (MUCEM)Julien COUSI (OPENMUSÉE / GUIDAP)
Description
SELECTION INNOVATION DUOS 2024 The MUCEM and OPENMUSÉE teams have developed the MUCEM+ application, the first mobile subscription in a museum, entirely digital, unlimited, tacitly renewable and with monthly direct debit. Indeed, since the Covid crisis, interest in annual access cards to cultural venues has decreased. Consumers are avoiding long-term commitments and current cultural offerings no longer meet their needs. They prefer a smooth and simple experience, similar to the one offered by companies like Netflix and Spotify who offer a simple and personalized experience through data collection, thus retaining their users.
All events