SELECTION INNOVATION DUOS 2024
The MUCEM and OPENMUSÉE teams have developed the MUCEM+ application, the first mobile subscription in a museum, entirely digital, unlimited, tacitly renewable and with monthly direct debit.
Indeed, since the Covid crisis, interest in annual access cards to cultural venues has decreased. Consumers are avoiding long-term commitments and current cultural offerings no longer meet their needs. They prefer a smooth and simple experience, similar to the one offered by companies like Netflix and Spotify who offer a simple and personalized experience through data collection, thus retaining their users.
