The National Museum System is the project coordinated by the Directorate General for Museums that aims to build a network of Italian museums and cultural venues to improve fruition, accessibility, and management through the establishment of territorial networks, the activation of integrated enhancement processes, and the use of digital tools, such as the 'Museitaliani' App. The latter offers various services to visitors and makes it possible to enhance even the least 'attractive' sites in a logic of delocalisation of tourist flows. The case of the Velia and Paestum Archaeological Park and the strategies adopted to be more 'competitive' in a challenging context, from the best-known archaeological sites to the most attractive proximity tourist destinations, through the construction of a specific or diversified cultural offer and innovative projects, in particular thanks to digital opportunities, will be presented.
