Faced with the transformations of the cultural world in the context of the ecological crisis,
sustainable communication is taking root in institutions, in external and/or internal communication. Communication professionals now need to master new skills:
- highlighting their organisation's commitments and initiatives, avoiding greenwashing
- mastering the terminology and channels of sustainable communication
- promoting the new narratives conveyed by their institution's cultural and scientific project
- eco-design a printed or digital medium and take the relevant decisions, etc.
- mobilise employees.
We will be looking at strategies, obstacles, as well as resources available to carry out these missions.
