The international place for museum businesses

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Museum Connections supports museums and cultural sites and venues in their economic development.

By answering needs of the industry professionals who strive to increase their sites’ resources with new business models, new products & services, expertise & exchanges. As an international gathering, Museum Connections is the one and only fundamental event of the museum business.



Reception of the public
Cultural related products
Point of sale management
New technologies

+ 3 300


decision-makers from museums and cultural sites, 35% from international


of international

by museums of world renown (Tate, RMN, Louvre Lens, Van Gogh Museum, Palace of Versailles...)

Join the 250 exhibitors at Museum Connections


Conference program 2018

Museum Connections conferences give culture professionals 20 hours of intellectual effervescence to make their institutions evolve with their environment.

Business revolution

Digital era in museums

New museum identity


Wednesday, January 17th 2018
10:50 - 11:30
Museum economics in a digital world
Chris MICHAELS - The National Gallery (UK)
Venue: Inspiration Room

We are entering a new phase in the history of digital in museums. In the first phase, we learnt how to digitise our collections. In the second phase, we learnt how to tell stories in a world driven by mobile and social media. Now, we must learn a new skill: economics in a digital world. In this presentation, Chris Michaels will explore the ways the digital economy can bring new income, and new fiscal resilience to museums, and help them bring new value to their relationships with their audience.

12:15 - 12:45
The Voice of Art, a project developed in collaboration with IBM
Paulo ROMANI VICELLI - Pinacoteca of Sao Paulo (BR)
Venue: Inspiration Room

In 2017, Pinacoteca partnered with IBM on the Voice of Arte, a pilot project wordwide. Watson is a cognitive tool developed by IBM. At the Pinacoteca, the Voice of Art project uses technology as an important tool to provide visitors with an interactive and personalized experience. During the first phase of the project, curators of the Museum picked seven artworks from the collection and fed the cognitive system of Watson with a large quantity of information regarding authors, historical context and curiosities of the art world. A cognitive tool that answers the questions of the visitors, seeking to stimulate curiosity about the most diverse details on the selected artworks.

14:30 - 15:00
The Shop: Co-working space at the museum
Pamela MEYER - The Shop, Contemporary Arts Center New Orleans (US)
Venue: Inspiration Room

15:00 -15:30
Museums in an age of rapid digital change: The Science Museum Group Digital Lab
John STACK - Science Museum Group (UK)
Venue: Inspiration Room

In 2015 the Science Museum Group adopted a new three-year digital strategy. Within the Group’s digital ambitions is a tension between the need to establish sustainable, solid and high-quality public-facing digital content platforms and the exciting opportunity for the museums  to provide innovative and exciting digital experiences. The Digital Lab is a set of activities that explores the potential of digital within the museum through initiatives with a short lifetime that explore new technologies, new experiences and new forms of engagement with collections and audiences.

Thursday, January 18th 2018
10:30 - 11:00
When the Escape Room is part of the museum
Judith KADEE, Lisanne HALLERIET - Villa Mondriaan (NL)
Venue: Inspiration Room

On April 12, the world’s very first Mondrian escape room opened in Winterswijk. This escape room is a cooperation between the two young entrepreneurs Lisanne Halleriet (22) from Escape Room Winterswijk and Judith Kadee (24), Director of museum Villa Mondriaan in Winterswijk. This makes Museum Villa Mondriaan the first museum in the Netherlands with a permanent escape room.

12:15 - 13:00
Museum Retail Critic Session
Géraldine BREUIL, Emmanuel DELBOUIS - RMN/Grand Palais, Ministère de la Culture et de la Communication (FR)
Venue: Inspiration Room

Speakers 2018

We gather international experts who create economic relationships for museums of tomorrow to inspire you and give you keys to succeed at rethinking your cultural strategy.

  • Adrien JOLY

    Judith KADEE


    Lisanne HALLERIET

  • Chris MICHAELS

    Pamela MEYER

    Géraldine BREUIL

    Emmanuel DELBOUIS

  • John STACK

Adrien JOLY
Head of resource development
Judith KADEE
Judith Kadee is the director of the Dutch museum Villa Mondriaan, the museum dedicated to the early years of Piet Mondrian. 24-year-old Judith Kadee is the youngest museum director of the Netherlands. She studied Museum Studies at UCL in London and Film and Culture at Amsterdam University College. After an internship as a junior director at Villa Mondriaan in 2015, she returned to the museum as director in 2016. Kadee has also worked for the Saatchi Gallery and EYE Film museum.
Director of Institutional Relations
Graduated in International Relations by the Pontifical Catholic University of São Paulo - PUC SP, postgraduated in History of Art by the Armando Álvares Penteado Foundation - FAAP-SP, with a degree in MBA in Marketing by the Superior School of Advertising and Marketing - ESPM, he graduated from the Secretary of Goods Cultural Services of the State of São Paulo, served for the BBC-Brazil and for the British Council SP, coordinated the Communication and Relationship Nucleus at the Itaú Cultural Institute and is, currently, Director of Institutional Relations of the São Paulo Pinacoteca.
Digital Director
His role is to ask how digital economics, data and insight, technology and media can help give the public new access to one of the world’s great collections of European art. Chris is also a Trustee of The Collections Trust, the body that manages the data standards for the museum and galleries sector. He is an advisor to the Humboldt Forum in Berlin. He was a writer for ‘The Manual of Digital Museum Planning’ the first comprehensive book on the role of digital in museums.Before joining the National Gallery, Chris was Head of Digital & Publishing at the British Museum for three years. Before working in the cultural sector he was joint CEO of startup Mindshapes, which made mobile apps for the education market. He has held senior roles in a media and television company, in publishing and in digital marketing. He has a PhD from the University of Bristol.
Pamela MEYER
Community director
Géraldine BREUIL
Head of the Commercial Department

After a career as a lawyer, Geraldine Breuil joined the RMN to be successively Head Deputy of the book department, assistant to the Deputy Director of Business legal expenses and administrator of the Musée du Luxembourg and CEO of the RMN-Luxembourg Museum.

Since November 2013, she took the head of the commercial department that manages a marketing & forty stores of cultural sites in France, including those of the Louvre, the Orsay Museum, Versailles, the Quai Branly, the Grand Palais, the Picasso Museum, the Louis Vuitton Foundation, the Pompidou Centre.

Project manager
Emmanuel Delbouis is graduated of the Universities of Paris XI / Paris I in Digital Law and the University of New York in Museum Studies. He has had the opportunity to develop an understanding of the activities of the cultural sector from different angles: as a consultant in branding and intellectual property at the Ministry of Culture and Communication and associated cultural institutions, as the marketing and development manager of The Kitchen, a multidisciplinary cultural institution in New York, and as a designer, exhibiting and selling his creations in several concept stores and museums such as the Center Pompidou and the Palais de Tokyo.Emmanuel Delbouis is a frequent speaker at international conferences and universities (New York University, Nanterre, Toulouse Capitole ...) and author of specialized articles, regularly highlighting Museum Retail's good practices abroad.
Digital Director
John Stack is Digital Director of the Science Museum Group. He joined the group in 2015 and is responsible for setting and delivering the group's digital strategy. He manages the Digital department which encompasses the museums’ websites, digitised collections, apps, games and on gallery digital media. Prior to joining the Science Museum Group, he was Head of Digital at Tate for ten years and before that, editor of the contemporary artists monograph series at Phaidon Press.




      • Find now products and services to equip your venue and expand its resources
      • Develop your cultural and activity offer
      • Get inspired by international institutions
      • Leave with new ambitions


      • Increase your development potential on the culture market
      • Meet more than 3,300 professionals and executives
      • Grow your client portfolio
      • Internationalize your company




Feel free to contact us if you want to take part in the next edition of Museum Connections or for any kind of request, we are at your disposal!


General Director
+33 (0)1 49 52 14 39


Communication Manager
+33 (0)1 49 52 14 03

Jessica Willig - Rosenstein

Sales Manager
+33 (0)1 49 52 14 19


Responsable commerciale
+33 (0)1 49 52 14 46

appels d'offre

En partenariat avec l’OCIM et France Edition, retrouvez régulièrement les appels d’offre du secteur culturel.


News / Press

Follow news from the field

NEW YORK (AP) — Museums are always looking for ways to make their exhibitions more exciting. Now, new technologies are making that easier. From 3-D scanning and 3-D printing, to virtual reality and special apps, these technologies are being applied in a multitude of ways. Still other technologies are being tested and developed as museums […]

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Chicago got some love at SXSW this week after the Art Institute took home a coveted Interactive Innovation Award. The Art Institute of Chicago won the Visual Media Experience award at SXSW’s annual Interactive Innovation Awards for JourneyMaker, its digital tool that allows a family to create their own personalized tour of the museum. The […]

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As food becomes increasingly valuable cultural currency, American museums are using cooking to help visitors better connect to the art on the walls. When the Metropolitan Museum of Art was casting around last year for new ways to showcase its exhibition “Jerusalem 1000-1400: Every People Under Heaven,” it paired the Israeli chef and food writer […]

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