The international place for museum businesses



Museum Connections supports museums and cultural sites and venues in their economic development.

By answering needs of the industry professionals who strive to increase their sites’ resources with new business models, new products & services, expertise & exchanges. As an international gathering, Museum Connections is the one and only fundamental event of the museum business.



Reception of the public
Cultural related products
Point of sale management
New technologies

+ 3 300


decision-makers from museums and cultural sites, 35% from international


of international

by museums of world renown (Tate, RMN, Louvre Lens, Van Gogh Museum, Palace of Versailles...)

Join the 250 exhibitors at Museum Connections


Schedule 2017

Museum Connections conferences give culture professionals 20 hours of intellectual effervescence to make their institutions evolve with their environment.


New economic models

Communication Strategy for Museums

Speakers 2017

We gather international experts who create economic relationships for museums of tomorrow to inspire you and give you keys to succeed at rethinking your cultural strategy.

  • Julie ALDRIDGE

    Gregor HAGEDORN

    Diane DRUBAY

    Thérèse LEMARCHAND

  • Will STANLEY

    Jonathan DURNIN

    Bérengère LÉVÈQUE


  • Laura WRIGHT

    Juliette GUEPRATTE


    Maïté Labat

Julie is a consultant specialising in business planning, marketing strategy, and organisational development.She works with a diverse mix of clients from across the arts, heritage and cultural sector. Supporting leaders and teams to devise new strategies to achieve their ambitions during a time of rapid change.Prior to becoming a consultant, Julie was Executive Director of the Arts Marketing Association (AMA) for over 11 years. She has extensive experience in developing high impact training and professional development. She devised, developed and is a core trainer on the Future Proof Museums programme; led AMA retreats: strategic marketing planning and leadership residentials; and has recently launched cultural sector academies focused on innovation and experimentation.
Coordinator at General Directorate
Having graduated in botany, zoology, microbiology and mathematics, I have specialized in my professional career in interdisciplinary research between biodiversity and computer science. Important projects were several BMBF and EU funded biodiversity informatics projects (BioCISE, GLOPP, GBIF-D, KeyToNature, ViBRANT, pro-iBiosphere), the creation of the DELTA-compatible ( database application DiversityDescriptions (formerly “DeltaAccess”, 11 versions since 1995), conceptual work on the DiversityWorkbench in general, work in the Biodiversity Information Standards organisation (BIS-TDWG) on Structured Descriptive Data and Audubon Core standards, and the development of the
Diane Drubay is a long-standing member of the museum and digital community. French, Berlin-based, she founded Buzzeum in 2007, a new media and communication agency specialised in museums and cultural institutions, after working at the Ministry of Culture and Communication as digital project manager.She co-founded Museomix, a hackathon for museums in 2011 and founded We Are Museums in 2013, a european community for museum and innovation, and the Museum Think Tank Berlin in 2014. She has curated the programmation of Museum Connections, the international trade show for museums, since 2014. She sees museums as actors in our lives and as open, connected and participative entities.
President & Co-founder
Senior Comms Officer
Will Stanley is Senior Communications Officer at the Science Museum in London, UK, where he manages social media and communication campaigns for major exhibitions. Will studied Chemistry at the University of Durham and has over 6 years of experience in PR, working in the technology, education and culture sectors. Since 2012, Will has co-organized DrinksThing (@DrinksThing on Twitter), a monthly networking event for culture and technology professionals.
Jonathan DURNIN
A founding Director of DC Research, Jonathan has over 20 years of academic, policy development and consultancy experience as a research economist, analyst, evaluator and project manager. He specialises in assessing and evaluating economic, cultural and community impacts derived from investments, venues, projects and programmes, and has well established expertise in assessing economic and social value and impact across a number of sectors and locations (including major economic development projects, education campuses, tourism programmes and projects, major arts venues and a range of museums).Jonathan has particular expertise in applying ‘Green Book’ economic impact techniques and principles, including impact assessment work as part of major planning applications, evaluations and appraisals, and has also applied these techniques to a range of cultural developments. for other national research consultancy firms, Jonathan set up DC Research in 2008 with co-Director and longstanding colleague Dr Stephen Connolly. He previously held senior policy posts with Cumbria County Council and before that research posts at the Centre for Regional Economic Development in Carlisle (now part of the University of Cumbria). A graduate of the University of Leciester with an MA in Public Policy Economics, Jonathan is a Member of the Institute of Economic Development, and a Fellow of the Regional Studies Association.
Bérengère LÉVÈQUE
Head of audience
After studying History of Art at the University of Rennes, Bérengère Lévêque founded in 2005 “Le Radar” Contemporary art space in Bayeux (14) where it presents several original exhibitions of French and international artists. In parallel, she joined the Musée d’Orsay as head of the reception. She remained there 5 years before assuming the duties of adjoint to the head of reception of the public at the Center Pompidou. In 2013, she joins the prefiguration teams of the Louis Vuitton Foundation to define an innovative welcoming policy for the public and take responsibility for the entire visitor relationship.
General Director
Adriaan Dönszelmann has worked in the Van Gogh Museum for five years, of which three years as Managing Director. He has played a major role in managing the museum and its associated enterprises through a number of fundamental changes to be prepared for the future. This involves the existing museum organization and its activities, as well as new activities and the further development of its commercial business to consumer and business to business activities.Previously he worked for the Jewish Historical Museum as business manager before he made his step into the cultural field. From his past in various companies amongst which Unisys, British Telecom and Deloitte Support Group he brought wide business experience into the cultural field and at the same time started a new period of learning in his professional life.Adriaan has a background in town and landscape planning and was further educated in finance and people management.Adriaan was born and raised in Amsterdam and nowadays lives with his wife and four children just up north of Amsterdam.
Laura Wright has been CEO of Tate Enterprises, the revenue generating company of the Tate galleries, for the last 6 years. Her remit covers publishing, retailing, product development, licensing, picture library and filming, and generates around £18m per annum with all profits being returned to Tate.Laura has been employed by Tate Enterprises for 17 years, having previously worked as Retail Director of the organisation, overseeing the running of the then eight shops within the four Tate sites in London, Liverpool and St Ives. The many highlights from that time include opening the shops at Tate Modern, refitting the shops at all of the other sites and running the retailing for such successful shows as Matisse/Picasso, Damien Hirst, Klimt and Turner, Whistler, Monet amongst others.Prior to Tate, Laura worked in the commercial side of other arts organisation in London, including the National Portrait Gallery and the Institute of Contemporary Arts. Her first job was in a feminist bookshop in the Charing Cross Road, where she discovered that she enjoys both opinionated customers and making money by selling them the right things. In her spare time Laura is a Trustee for a multi-academy Trust of 9 schools; the Chair of the Trust running her local library; and a Trustee of Turner Contemporary, a highly regarded gallery on the south east coast of Britain. She also has two neglected children and a very understanding husband.
Head of Visitors service and Public programming
In the cultural sector, the adage that one bright once the inauguration of a museum. The exception proves the rule, Juliette Guépratte is privileged to witness two successive openings of the Centre Pompidou-Metz in 2010 where she led teams of mediation and reception, and the Louvre-Lens late 2012 where she currently leads the Service Public.With a double degree in art history and modern literature, Juliette Guépratte currently teaches at the University of Artois after teaching twentieth-century art at the Ecole du Louvre for several years. She is the author of “B2B2SP” (ed. Archistorm) and “Pascal Cribier, trails a gardener” (dir. Laurent Le Bon, ed. Xavier Barral). This book received the special mention of the price of contemporary art and Artcurial book was published on the sidelines of an exhibition where Guépratte Juliette was also co-curator.
Head of International Activities
Anna Kirchner is in charge of international activities within the EDITAG team.Anna has extensive experience in international business relations and a solid academic background in fine arts from the University of Hamburg. She is fluent in French, English and German, her mother tongue. When Anna does not travel through the countries, she is at the EDITAG headquarters in France next to Aix-en-Provence or in the EDITAG office in Cologne but can still be reached by e-mail:
Maïté Labat
Chef de projet multimédia/Réseaux sociaux
Since 2009, Maite Labat is in charge of projects & social media working for the digital team at the Palace of Versailles. After studying History at La Sorbonne and working as a journalist, she explores today new ways to tell stories about Versailles thanks to digital.




      • Find now products and services to equip your venue and expand its resources
      • Develop your cultural and activity offer
      • Get inspired by international institutions
      • Leave with new ambitions


      • Increase your development potential on the culture market
      • Meet more than 3,300 professionals and executives
      • Grow your client portfolio
      • Internationalize your company




Feel free to contact us if you want to take part in the next edition of Museum Connections or for any kind of request, we are at your disposal!


General Director
+33 (0)1 49 52 14 39


Communication Manager
+33 (0)1 49 52 14 03

Jessica Willig - Rosenstein

Sales Manager
+33 (0)1 49 52 14 19


Responsable commerciale
+33 (0)1 49 52 14 46

News / Press

Follow news from the field

NEW YORK (AP) — Museums are always looking for ways to make their exhibitions more exciting. Now, new technologies are making that easier. From 3-D scanning and 3-D printing, to virtual reality and special apps, these technologies are being applied in a multitude of ways. Still other technologies are being tested and developed as museums […]

Read More

Chicago got some love at SXSW this week after the Art Institute took home a coveted Interactive Innovation Award. The Art Institute of Chicago won the Visual Media Experience award at SXSW’s annual Interactive Innovation Awards for JourneyMaker, its digital tool that allows a family to create their own personalized tour of the museum. The […]

Read More

As food becomes increasingly valuable cultural currency, American museums are using cooking to help visitors better connect to the art on the walls. When the Metropolitan Museum of Art was casting around last year for new ways to showcase its exhibition “Jerusalem 1000-1400: Every People Under Heaven,” it paired the Israeli chef and food writer […]

Read More

Tweet feed

La #RealiteVirtuelle est-elle le futur de l’art ? Faites vous votre idée avec cet article spécial #LundisNum →

Découvrez les solutions #réalitéaugmentée & #applications #mobiles de @44screens sur @Museum_co,stand B6 17-18 Jan. 2018 à la Pte Versailles

L’Abbaye de Villers-la-ville en Belgique se révèle en #réalitéaugmentée
#musee #digital #innovation #nouvellestechno