Chris MICHAELS - The National Gallery (UK)
We are entering a new phase in the history of digital in museums. In the first phase, we learnt how to digitise our collections. In the second phase, we learnt how to tell stories in a world driven by mobile and social media. Now, we must learn a new skill: economics in a digital world. In this presentation, Chris Michaels will explore the ways the digital economy can bring new income, and new fiscal resilience to museums, and help them bring new value to their relationships with their audience.
Paulo ROMANI VICELLI - Pinacoteca of Sao Paulo (BR)
In 2017, Pinacoteca partnered with IBM on the Voice of Arte, a pilot project wordwide. Watson is a cognitive tool developed by IBM. At the Pinacoteca, the Voice of Art project uses technology as an important tool to provide visitors with an interactive and personalized experience. During the first phase of the project, curators of the Museum picked seven artworks from the collection and fed the cognitive system of Watson with a large quantity of information regarding authors, historical context and curiosities of the art world. A cognitive tool that answers the questions of the visitors, seeking to stimulate curiosity about the most diverse details on the selected artworks.
Pamela MEYER - The Shop, Contemporary Arts Center New Orleans (US)
John STACK - Science Museum Group (UK)
In 2015 the Science Museum Group adopted a new three-year digital strategy. Within the Group’s digital ambitions is a tension between the need to establish sustainable, solid and high-quality public-facing digital content platforms and the exciting opportunity for the museums to provide innovative and exciting digital experiences. The Digital Lab is a set of activities that explores the potential of digital within the museum through initiatives with a short lifetime that explore new technologies, new experiences and new forms of engagement with collections and audiences.
Judith KADEE, Lisanne HALLERIET - Villa Mondriaan (NL)
On April 12, the world’s very first Mondrian escape room opened in Winterswijk. This escape room is a cooperation between the two young entrepreneurs Lisanne Halleriet (22) from Escape Room Winterswijk and Judith Kadee (24), Director of museum Villa Mondriaan in Winterswijk. This makes Museum Villa Mondriaan the first museum in the Netherlands with a permanent escape room.
Géraldine BREUIL, Emmanuel DELBOUIS - RMN/Grand Palais, Ministère de la Culture et de la Communication (FR)