Chris MICHAELS - The National Gallery (UK)
We are entering a new phase in the history of digital in museums. In the first phase, we learnt how to digitise our collections. In the second phase, we learnt how to tell stories in a world driven by mobile and social media. Now, we must learn a new skill: economics in a digital world. In this presentation, Chris Michaels will explore the ways the digital economy can bring new income, and new fiscal resilience to museums, and help them bring new value to their relationships with their audience.
Jonas HEIDE SMITH - Statens Museum for Kunst (DK)
As part of the SMK Open project we happily provide SMK data to everyone. In return we got a versatile image recognition app that knows all the art on display at the museum. The app is highly useful and gets “onsite digital” right in many ways but more importantly: The business model changes everything.
Sophie BERTRAND - French National Library (FR)
Paulo ROMANI VICELLI - Pinacoteca of Sao Paulo (BR)
In 2017, Pinacoteca partnered with IBM on the Voice of Arte, a pilot project wordwide. Watson is a cognitive tool developed by IBM. At the Pinacoteca, the Voice of Art project uses technology as an important tool to provide visitors with an interactive and personalized experience. During the first phase of the project, curators of the Museum picked seven artworks from the collection and fed the cognitive system of Watson with a large quantity of information regarding authors, historical context and curiosities of the art world. A cognitive tool that answers the questions of the visitors, seeking to stimulate curiosity about the most diverse details on the selected artworks.
Pamela MEYER - The Shop, Contemporary Arts Center New Orleans (US)
John STACK - Science Museum Group (UK)
In 2015 the Science Museum Group adopted a new three-year digital strategy. Within the Group’s digital ambitions is a tension between the need to establish sustainable, solid and high-quality public-facing digital content platforms and the exciting opportunity for the museums to provide innovative and exciting digital experiences. The Digital Lab is a set of activities that explores the potential of digital within the museum through initiatives with a short lifetime that explore new technologies, new experiences and new forms of engagement with collections and audiences.
François QUINTIN - Fondation d'entreprise Galeries Lafayette (FR
Rachel MOILLIET - Tate (UK)
Circuit was a pioneering four-year programme led by Tate which investigated young people’s experiences of galleries and museums. Running across ten galleries in the UK, it set out to understand the organisational change that needs to happen so that a more diverse range of 15-25 year olds can become audience members, producers and members of staff in cultural organisations. Based on in-depth research, this presentation will share what Circuit galleries and youth partner organisations found they needed to do to support young people to build long-term relationships with museums. It will explore the internal barriers and external challenges that Circuit galleries faced, and how they tried to overcome them through shifting ways of working – to achieve their aim of committing to change that would benefit both the organisation and young people now and in the future.
On April 12, the world’s very first Mondrian escape room opened in Winterswijk. This escape room is a cooperation between the two young entrepreneurs Lisanne Halleriet (22) from Escape Room Winterswijk and Judith Kadee (24), Director of museum Villa Mondriaan in Winterswijk. This makes Museum Villa Mondriaan the first museum in the Netherlands with a permanent escape room.
Anne-Sophie DUROYON-CHAVANNE - 11 Conti - Monnaie de Paris (FR)
Philine HOFMAN - Rijksmuseum / Schiphol Airport (NL)
Emmanuel DELBOUIS - Ministère de la Culture (FR)
Through multiple examples of distribution spaces, particularly American and Asian, which are distinguished by their staging and selection of products, this workshop will identify trends that can be a source of inspiration for the design of museum shops.
Richard PEDOTT - Metropolitan Museum of Art (US)
Having the advantages of world class brand awareness, guaranteed traffic, guaranteed product differentiation, and vast content marketing opportunities, museum retail is poised to become a major revenue generator for the cultural institutions they serve. In order to realize this potential, museum retailers must become more customer centric in their approach to talent, process, and product ideation, including deeper collaboration with consumers and, yes….curators.
Launched by the MoMA shop then taken over by different museums around the world to finally reach their apogee with the shop of the museum Picasso or Lousiana Museum of Modern Art, destination shops attract shoppers and intrigue professionals. How do these shops fit into a shopping route while getting distinguishing from other museum shops and concept stores or boutiques design? As part of their experience feedback, stakeholders will specify the keys for setting up an attractive destination shop (location and space arrangement, selection and presentation of products, communication and partnerships ...).
Zak MENSAH - Bristol City Council (UK)
In 2014-15 the two museum shops weren’t profitable. In 2015-16, Zak took over retail as part of his role as Head of Transformation, and the shops have returned to profitability. Phew. By the end of March 2018 revenue will have increased by 60%. In an honest and frank talk, find out about the highs and lows of changing a “museum shop” into a cultural business through team work and making a ruckus.