International trade fair, focusing on business and sustainable challenges of museums, cultural and touristic venues, Museum Connections highlights trends and innovations to imagine the new visitors’ experiences.
Cultural and tourist consumption is evolving, competition is diversifying, visitors have new demands. The economic model of cultural venues must constantly be re-invented.
Offering an unforgettable visitor experience goes beyond the mission of mediation and transmission, to arouse surprise and wonder.
Trade fair, conferences, business meetings, events, demonstrations, exhibitions, e-news, VR, A true think tank in the world of culture, Museum Connections gives the opportunity to build their future by bringing out new solutions.
Museum Connections is THE meeting point of all the dimensions that will imagine tomorrow’s cultural and tourist experience.
Museum Connections benefits from the support of professionals from museums, cultural venues and tourism and relies on three committees to ensure the relevance of the event and its adequacy to current challenges.
The trade show for products and cultural marketing culturel by Gilles BARISSAT.
Aware of the digital revolution in the cultural industry, Museum Expressions becomes Museum Connections.
Museum Connections celebrates its 25th anniversary and affirms its identity as an “International meeting place for the equipment and enhancement of musums, cultural and touristic venues”.
“let’s inspire tomorrow’s culture and tourism experience”
Incubator of forward-thinking solutions and trends accelerator, Museum Connections deciphers consumer expectations and anticipates buoyant market developments by gathering an offer responding to the problems of professionals in the cultural and tourism sector.
DID YOU KNOW?
50% of cultural sites’ visitors enter the shop during their visit
20 € is the average amount spent in the store
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More than a simple points-of-sale, museums’ and cultural sites’ shops have become an integral part of the visitor experience. They not only offer original and nicely designed products but also reflect your identity and offer an unforgettable souvenir for your visitors.
DID YOU KNOW ?
74% of French people would like more digital devices to see artworks in a new light
89% wish for Museums to become more dynamic and visitor-friendly
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Cultural mediation techniques are evolving, digital museums are multiplying, virtual reality and innovation are now part of the essential investments of cultural and touristic sites.
Within Museum Shop, the Rising Creator area brings together young creators highlighting a craft, art or handmade work.
Spot the latest trends in one glance and identify exhibitors’ products that will make your store successful.
The selection of the PopUp Store‘s product id defined by a committee or cultural and toursim retail experts from various cultural institutions in France and abroad.
This space also offers you retail expertise and advice on scenography for cultural and tourist shops.
Located at the heart of Museum Tech, the StartUp Village brings together young companies with an innovative view at the cultural world of tomorrow, approaching virtual & augmented reality, intuitive mobile apps, chatbots, artificial Intelligence, interactive cultural mediation…
Discover concrete applications of the solutions presented at the show, through a presentation composed of a duo:
CULTURAL VENUE x SUPPLIER
10 minutes interview + 10 minutes questions / answers
20th & 21th JAN. 2021
Paris, Porte de Versailles – Hall 2.1
