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Well-known for its cultural heritage, France also has one of the highest visitor rates for museums and monuments worldwide.

Beyond knowledge & information, visitors now demand unforgettable experiences. Museums and cultural institutions have been trying their best to address the challenges of our time through economic and strategic innovations: virtual reality, merchandising, tour applications, creative staging…

For 25 years, Museum Connections has been helping culture and tourism industry professionals in finding new products and services to promote their venues while increasing their incomes.

Time flies by…


The creation of Museum Expressions

The trade show for products and cultural marketing , by Gilles BARISSAT.


The renewal of Museum Connections

Aware of the digital revolution in the cultural industry, Museum Expressions becomes Museum Connections, the major trade show for international museum business. 

From now on, Museum Connections not only covers the whole range of museum shop products, but also new technologies and innovative equipment to promote cultural sites. A new exhibition area and a conference cycle, created in collaboration with Diane DRUBAY, emerge on this occasion.


25 years of existence 

After the success of the 2019’s edition during which 340 exhibitors and 4288 visitors gathered on a 6500m2 site, Museum Connections celebrates its 25th anniversary and reinforces its role as the “International place for museums and cultural sites’ equipment and enhancement” with two main areas: MuseumTech and MuseumShop. 

We help you accessing the cultural market by introducing you to more than 4200 decision makers, 35 % of whom are international.


Our Visitors

Disneyland Paris, Parc Astérix, Puy du Fou, Futuroscope, Office de tourisme de St Emilion, Domaine de Giverny, Château de Chambord…

Our Exhibitors


Monnaie de Paris, Moulin Roty, Brochier Soieries, Papeti, Memento Temporï, Martineau, Létol, Pylônes, Lanzfeld, Editions Lito, ModulStudioArt, Art Keeping, Jumi, Le Jacquard Français, Comptoir du Cacao, Puzzle Michele Wilson …


Clic Emotion, Viva Ticket, Livdeo, Normandie Emballages, Alfa Systems…

Start ups

Affluences, Ask Mona, Skyboy, Arenametrix, Guestviews, Tabobine, Deathscape, Foxie…