Two days of international conferences to address the challenges facing museums and cultural venues.
Reframe local cultural landscape
In a connected city where decisions are inspired by the data that is collected, cultural institutions have become part of an intelligent ecosystem which brings together tourism, social and local activities, economic and natural fluctuation in perfect balance. Analysing behaviour and other social data in order to manage our monument more effectively is becoming a new way of making decisions.
City halls and regional councils are increasingly keen to design new cultural districts in order to improve the quality of life of their inhabitants. Cultural institutions are considered havens of peace and quiet, spaces for innovation and inspiration, and social gathering points. They fit within a local ecosystem and fulfil a social role in urban environments. Cultural districts are varied in their form and exploit cross-fertilisation between institutions to have a highly beneficial social impact in the form of well-being and social responsibility.
Reaching out beyond its walls, creating a tailored experience around a key topic or a new collection, going out to meet clients in the places where they spend most of their time… these are the ambitions of all the new museum boutiques which are popping up in unexpected locations and which represent partnerships between brands and museums, however ephemeral they may be.
Culture Goes Green
If it is to be sustainable, change must be implemented at all levels of our lives as individuals, professionals of culture or managers of cultural institutions. Guidelines and toolboxes are being designed to ease the way towards greener museums. However, it is feelings of empathy towards the living world and the planet which will make the difference and turn actions into transformations. We will see the ways in which designing environmentally-friendly exhibitions is a way of living, seeing and working, first and foremost.
Used for education through emotion and experience, emerging technologies have proved to be an excellent way of narrating topics which were formerly difficult to put down on paper. It is now possible to feel a connection with the living world through virtual reality, to tell the story of migration by displaying data, and to become aware of man’s impact on the planet. These broad and sensitive topics can now strike a chord with our feelings.
Now more than ever, connecting with those around us has become essential. Getting to know the neighbourhood around our cultural institution, understanding the profusion of identities and stories surrounding us, listening to our neighbours and designing common projects… these are the new perspectives to be considered in an age where tourism is becoming local, nature is just around the corner and care is a focus of the community.
Culture Facing Crisis
The world has been facing a reset since March 2020 and the vulnerability of the cultural sector is still very present in people’s minds, as we seek new ways of conceiving the cultural institution, its strategy, the relationship with its teams and its scheduling. Agility, flexibility, resilience, immunity, post-trauma and imagination are now key words that open up new horizons for culture, but also a succession of difficult transformations. This session will guide you through the different stages of having to learn everything afresh.
The place of museums in our society has been shaken by the series of crises we have been living through and the cultural sector has thrown its content online without looking for models to generate revenue. New ways of approaching museum profitability and cultural economy have emerged. Creativity and innovation have inspired local authorities and the cultural sector to find new business models and transform the industry that we know.
As our sense of priorities, our daily life and our way of consuming are put to the test on a global scale, it is no longer possible to imagine the audience of the cultural sector quite as it was before. How should we comprehend these transformations on a global and regional scale, which affect us as individuals and professionals, and deliver the content and experiences today’s public is looking for?
In Search for New Cultural (Inter)Actions
Yet new fields of experimentation for culture, artificial intelligence and open data provide new perspectives for engaging visitors and personalizing the visitor experience. This session will review the technological and, above all, behavioral advances of cultural institutions in the face of emerging opportunities and pitfalls.
The educational mission of our cultural institutions has been a focus industry professionals for several months now. We will be discussing how these educational resources are designed collaboratively with schools, families, regions, and how museums are now fully integrated into the educational landscape of our society.
Think outside of the box
Lightning Trends - Retail 2021
Made in Locally (‘Made in’ as a proof of quality) –Made in France, made in Europe etc.)
Eco-friendly (Green, sustainable, recyclable)
Feel good at home (spirituality, minimalism, comfort & rest)
Collaboration (co-branding & co-design) –
Kids (Educate, learn differently) –
Diversity & Engagement (fair-trade, gender neutral support for a cause)
Access to the Museum Connections Conferences 2020 Podcast
Museum Connections speakers list includes:
AIM Jewish Museum, AMA, Centre des Monuments Nationaux, Centre Pompidou, Château de Versailles, Chinese Museum Association, Culture&Co, DCResearch, Diversion Cinema, Emissive, Europeana Foundation, Fondation Louis Vuitton, Futurium, Google Cultural Institute, Grand Palais-RMN, Institut du Monde Arabe, Interface handicap, Kaleidoscope VR, Le Journal des Arts, Louvre Lens, Magasins Généraux, Maison de la Vache Qui Rit, Manchester Art Gallery, Marshmallow Laser Feast, MK2+, MoMa, Musée d’Orsay, musée de Bretagne chez RENNES METROPOLE, Musée de la Libération de Paris – musée du général Leclerc – musée Jean Moulin, Musée National d’Histoires Naturelles de Paris, Museum für Naturkunde Berlin, Museum of Contemporary Art Australia, National Gallery of London, National Museum of Contemporary Art of Athens, National Museum Wales, Natural History Museum, Palais de Tokyo, Paris Musées, Rijksmuseum, RMN-Grand Palais, Science Museum, Slovenská národná galéria, Sonovision, Sunny Side of the Doc, Swedish National Heritage Board, The Enemy, The Pinakotheken, The Seeking State, UN Live Museum, V&A, Vagina Museum, Van Gogh Museum Amsterdam, Yunow, ZKM | Center for Art and Media Karlsruhe (Germany) …