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Two days of international conferences to address the challenges facing museums and cultural venues.


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Reframe local cultural landscape

In a connected city where decisions are inspired by the data that is collected, cultural institutions have become part of an intelligent ecosystem which brings together tourism, social and local activities, economic and natural fluctuation in perfect balance. Analysing behaviour and other social data in order to manage our monument more effectively is becoming a new way of making decisions.

Julia Luczak-Rougeaux, Editor-in-chief, (France) – Facilitator
Isabelle Reusa, Director, Videomuseum (France)
Kyle Wilbert, Visitor Experience Manager, The Museum of Arts and Design in New York (United States)

City halls and regional councils are increasingly keen to design new cultural districts in order to improve the quality of life of their inhabitants. Cultural institutions are considered havens of peace and quiet, spaces for innovation and inspiration, and social gathering points. They fit within a local ecosystem and fulfil a social role in urban environments. Cultural districts are varied in their form and exploit cross-fertilisation between institutions to have a highly beneficial social impact in the form of well-being and social responsibility.

Adrian Ellis, Founder, Global Cultural Districts Network (International Network / United Kingdom) – Facilitator
Attila Saghi, Head of Development, Liget project, Budapest (Hungary)
Lucie Renou, International Development Director, Chargée de Mission Internationale, Quartier de la Création (SAMOA), Nantes (France)
Marialya Bestougeff, Head of Innovation, CentQuatre Paris (France)

Reaching out beyond its walls, creating a tailored experience around a key topic or a new collection, going out to meet clients in the places where they spend most of their time… these are the ambitions of all the new museum boutiques which are popping up in unexpected locations, foster collaborations between brands and museums, however ephemeral they may be.

Kate Rolfe, Founder, The Revels Office (United Kingdom) – Facilitator
Laurine van Rooijen, Head of B2B, Licensing & Wholesale, Van Gogh Museum Enterprises (The Netherlands)
Nicolas Galiana, Sales Development Manager, Mairie de Toulouse (France)
Judith Mather, Buying and Brand Licensing Director, The National Gallery (United Kingdom)
Silvia Masioli, Director of Strategic Partnerships, Outernet (United Kingdom)

Culture Goes Green

Programming exhibitions or activities dealing with the climate, environment and biodiversity crisis is one thing, but embodying it in its practices is a whole other story. Being central to the activity of culture, exhibitions have a carbon footprint that can no longer be ignored. Today, more and more cultural players are working towards a circular economy of temporary exhibitions. To guide culture in this transition, alternatives are beginning to be listed and experimented with. We will see that the production of environmentally friendly exhibitions can be achieved through the evolution of formats, their duration or routes, the materials used, the adoption of certain labels or new practices.

Marguerite Courtel, Les Augures (France) – Facilitator
Céline Marchand, Head of International Affairs, Paris Musées (France)
Julie Bertrand, Head of Exhibitions and Publications, Paris Musée (France)
Milda Ivanauskienė, Director, MO Museum (Lithuania)
Torkjell Leira, Senior Advisor, Climate House (Klimahuset), Natural History Museum of Oslo (Norway)

Used for education through emotion and experience, emerging technologies have proved to be an excellent way of narrating topics which were formerly difficult to put down on paper. It is now possible to feel a connection with the living world through virtual reality, to tell the story of migration by displaying data, and to become aware of man’s impact on the planet. These broad and sensitive topics can now strike a chord with our feelings.

Stéphan Faudeux, Sonovision (France) – Facilitator
Tony Guillan, Curator (Digital Arts/XR), Coventry City of Culture Trust (United Kingdom)
– more to be announced

Now more than ever, connecting with those around us has become essential. Getting to know the neighbourhood around our cultural institution, understanding the profusion of identities and stories surrounding us, listening to our neighbours and designing common projects… these are the new perspectives to be considered in an age where tourism is becoming local, nature is just around the corner and care is a focus of the community.

Marie Hobson, Audience Research & Insight Manager, Natural History Museum of London (United Kingdom)
Cyrille Sciama, Director, Musée des Impressionnismes (France)
Julie Rokkjær Birch, Director, Women’s Museum (Denmark)

Culture Facing Crisis

The world of exhibitions has been shaken by the major international crises we are going through, which have reduced the possibilities of travelling and visiting places of culture. Exhibitions have been cancelled, postponed, moved online, and rethought to an unprecedented extent around the world. Creativity and innovation invited local authorities and cultural actors to rethink the models of the temporary and travelling exhibition, with a strong challenge to the traditional blockbuster model. In this session, we will explore how exhibition models can be re-imagined by rethinking the shared exhibition in its human, natural and economic ecosystem – to profoundly change the industry as we know it.

Manon Delaury, CEO and Founder, TEO Exhibitions (France) – Facilitator:
Alistair Hudson, Director, Whitworth and Manchester Art Gallery (United Kingdom)
Marco Brambilla, Arts Curator, Outernet (United Kingdom)
Loic Fel, Co-Founder, Fondation COAL (France)

The educational mission of cultural institutions has been at the heart of the concerns of professionals in recent months. We are going to discuss how these educational resources are produced in collaboration with schools, families and regions, and how the museum is now integrated into the educational landscape of our societies.

In Search for New Cultural (Inter)Actions

Yet new fields of experimentation for culture, artificial intelligence and open data provide new perspectives for engaging visitors and personalizing the visitor experience. This session will review the technological and, above all, behavioral advances of cultural institutions in the face of emerging opportunities and pitfalls.

Sébastien Magro, Independent Journalist (France) – Facilitator
Camilla Thomas, Executive Producer for Youth & Adult programmes, Imperial War Museum (United Kingdom)

Think outside of the box

Lightning Trends - Retail 2021

Made in Locally (‘Made in’ as a proof of quality) –Made in France, made in Europe etc.)

Eco-friendly (Green, sustainable, recyclable)

Feel good at home (spirituality, minimalism, comfort & rest)

Collaboration (co-branding & co-design)

Kids (Educate, learn differently)

Diversity & Engagement (fair-trade, gender neutral support for a cause)

Access to the Museum Connections Conferences 2020 Podcast

Museum Connections speakers list includes:

AIM Jewish Museum, AMA, Centre des Monuments Nationaux, Centre Pompidou, Château de Versailles, Chinese Museum Association, Culture&Co, DCResearch, Diversion Cinema, Emissive, Europeana Foundation, Fondation Louis Vuitton, Futurium, Google Cultural Institute, Grand Palais-RMN, Institut du Monde Arabe, Interface handicap, Kaleidoscope VR, Le Journal des Arts, Louvre Lens, Magasins Généraux, Maison de la Vache Qui Rit, Manchester Art Gallery, Marshmallow Laser Feast, MK2+, MoMa, Musée d’Orsay, musée de Bretagne chez RENNES METROPOLE, Musée de la Libération de Paris – musée du général Leclerc – musée Jean Moulin, Musée National d’Histoires Naturelles de Paris, Museum für Naturkunde Berlin, Museum of Contemporary Art Australia,  National Gallery of London, National Museum of Contemporary Art of Athens, National Museum Wales, Natural History Museum, Palais de Tokyo, Paris Musées, Rijksmuseum, RMN-Grand Palais, Science Museum, Slovenská národná galéria, Sonovision, Sunny Side of the Doc, Swedish National Heritage Board, The Enemy, The Pinakotheken, The Seeking State, UN Live Museum, V&A, Vagina Museum, Van Gogh Museum Amsterdam, Yunow, ZKM | Center for Art and Media Karlsruhe (Germany) …