In addition to the 6500 m² exhibition area, ​​Museum Connections is also an international conferences and workshops cycle, organized by Diane Drubay and in collaboration with the organization team.


The Museum Connections conferences gather international experts who define economic relationships in tomorrow’s museums to inspire you and accompany you in your cultural strategies.

Every year, high-quality speakers share their best practices in the inspiring and professionalizing Museum Connections conference cycle. Made of the Inspiration Room and the Learning Room, the programme gathers individuals that create the future of museums through different areas of expertise.

Inspiration Room 2019


For its 5th edition, the Museum Connections Conferences will be a mix of ignite sessions, debates, discussions about influencer marketing, virtual realities, digital reproduction and exhibitions, museum retail, museum patrons, museum ticketing and cryptocurrency.

Learning Room 2019

We identified 4 topics that need some special attention to better guide museums into today’s transformations: museum data, museum retail, startup incubators in museums and artificial intelligence and museums. 

What? Half-day sessions for a small group for participants
How much? Free or 75€/workshop (early bird price, period up to 1st December) depending on the session

Due to the limited availability of seats, early registration is strongly recommended.


Museum retail

Digital area in museums

Musuem business revolution

New brand identity

Wednesday, 16th January 2019

10:50 - 11:10
Introduction to the conference programme
Diane DRUBAY - Museum Connections / Buzzeum (FR)
12:00 - 12:45
How To Nail Influencer Marketing At The Museum?
Evelien PLATTEEUW - TextielMuseum (NL)
14:00 - 15:00
How To Tell History in Virtual Worlds - Creating New Digital Physicalities
David KOLIN - Devora MASON - Menno METSELAAR - Brendan CIECKO - Cuseum (US) - Anne Franck House (NL)
15:15 - 16:00
ReACH: inventing together a roadmap to embrace digital reproduction in the 21st century
Anne-Solenne ROLAND - Yves UBELMANN - Anaïs AGUERRE - ReACH (UK) - Iconem (FR)
16:15 - 17:30

Thursday, 17th January 2019

10:30 - 11:00
Post-Millenial Museum Retail
Anna BORSBOOM - Evelien PLATTEEUW - Diane DRUBAY - Museum Connections / Buzzeum (FR) - Stylink (NL) - TextielMuseum (NL)
11:15 - 12:15
Is Happiness The New Business of Museums?
Dustin GROWICK - Timothy HECKSCHER - Gemma BOON - Museum No Hero (NL) - Culturaliv (FR) - Museum Hack (US)
14:30 - 15:15
What Museum Ticketing Can Learn From the Blockchain Culture?
Alexandre POLTORATZSKY - Bernardine BRÖCKER - Vastari (UK)
16:15 - 17:00
Who Are The Patrons Of Today?
Anne-Claude d'Argent de Deux-Fontaines - Diane DRUBAY - Tate (UK)


Museum Data

Last, new trends of cultural retail

AI in musuem

Start-up and museum

Soon available

They spoke at Museum Connections