Conferences


_DSC3576

Inspiring and professionalizing, the Museum Connections conference cycle gather every year high-quality speakers who come and share their best practices.

With the inspiration room and the workshop room, this cycle brings together all the players that create the future of museums in different fields of expertise.

Museum Connections conferences give culture professionals 20 hours of intellectual effervescence to make their institutions evolve with their environment.

Find below the conference program of  the last edition of Museum Connections:

Conference program 2018


Museum Connections conferences give culture professionals 20 hours of intellectual effervescence to make their institutions evolve with their environment.



Wednesday, January 17th 2018
10:50 - 11:20
Museum economics in a digital world
Chris MICHAELS
Digital Director
His role is to ask how digital economics, data and insight, technology and media can help give the public new access to one of the world’s great collections of European art. Chris is also a Trustee of The Collections Trust, the body that manages the data standards for the museum and galleries sector. He is an advisor to the Humboldt Forum in Berlin. He was a writer for ‘The Manual of Digital Museum Planning’ the first comprehensive book on the role of digital in museums. Before joining the National Gallery, Chris was Head of Digital & Publishing at the British Museum for three years. Before working in the cultural sector he was joint CEO of startup Mindshapes, which made mobile apps for the education market. He has held senior roles in a media and television company, in publishing and in digital marketing. He has a PhD from the University of Bristol.
Chris MICHAELS -
The National Gallery (UK)
Venue: Inspiration Room

We are entering a new phase in the history of digital in museums. In the first phase, we learnt how to digitise our collections. In the second phase, we learnt how to tell stories in a world driven by mobile and social media. Now, we must learn a new skill: economics in a digital world. In this presentation, Chris Michaels will explore the ways the digital economy can bring new income, and new fiscal resilience to museums, and help them bring new value to their relationships with their audience.

11:30 - 12:00
How I learned to stop worrying and love an app
Jonas HEIDE SMITH
Head of digital
Jonas Heide Smith is Head of Digital at SMK - Statens Museum for Kunst (the national gallery of Denmark). He thinks museums should forget about front-ends and believes in open access, infrastructure, and that museum people know much more than they think they know. He has a PhD in games and tweets as @jonassmith.
Jonas HEIDE SMITH -
Statens Museum for Kunst (DK)
Venue: Inspiration Room

As part of the SMK Open project we happily provide SMK data to everyone. In return we got a versatile image recognition app that knows all the art on display at the museum. The app is highly useful and gets “onsite digital” right in many ways but more importantly: The business model changes everything.

12:15 - 12:45
What's happen for Gallica when the user takes the lead?
Sophie BERTRAND
Digital Project Manager
Holder of a Master's degree at Paris IV Sorbonne University, Sophie Bertrand worked for ten years at the International Bureau of French Publishing (BIEF) as Project Manager. In this context, in close connection with the network of the Ministry of Foreign and European Affairs, it actively participates in the virtuous rapprochement of French and foreign professionals specializing in the book sector. She acquired a solid experience in the cultural field, particularly in Asia and Europe. Wishing resolutely to orient her career towards digital, she joined the National Library of France (BnF) in 2011. She then has the task of coordinating a mass heritage digitization sector by mobilizing hundreds of institutional partners around the Gallica project, library digital of the BnF. Since February 2013, she has been head of the "Digital Cooperation and Gallica" department, overseeing the implementation of Gallica's developments and the institution's digital partnership policy at national level. In parallel, Sophie Bertrand provides several professional training modules focused on the book sector and publishes articles on the missions entrusted to her.
Sophie BERTRAND -
French National Library (FR)
Venue: Inspiration Room

Gallica is twenty years old. The new step for it ? the collaborative perspectives with the users called Gallicanautes. Specific studies are not enough for knowing better and better users practices. Providing data and contents and letting the user play and create with them is the best way to understand deeper his needs and desires. Talking about Gallica studio is evoking this type of issues for the BnF.

13:00 - 13:30
The Voice of Art, a project developed in collaboration with IBM
Karen STRUGNELL
Marketing director
A marketing professional with over 20 years working in B2B marketing for high-tech companies, Karen graduated from the University of London, Royal Holloway and Bedford New College in 1992 with a degree in French & Italian. She earned a Masters in European politics and economics from the University of Exeter in the UK in 1994, and an Executive Masters in Marketing & Communications from ESCP Europe in Paris in 2006. She is currently Marketing Director for IBM Watson in France. Karen started he career in marketing, working for high-tech company. She then joined ILOG, a French software company, specialising in business rules, decision management and optimization, where she held several positions, including managing marketing and communications for the direct sales channel for the EMEA region in 2003, and for Financial Services across EMEA in 2007. In September 2009, she joined IBM and worked in Software and IBM Global Financing before taking the lead for marketing and communications for IBM Global Business Services Financial Services sector across Europe in 2013.
Karen STRUGNELL -
Karen STRUGNELL
Marketing director
A marketing professional with over 20 years working in B2B marketing for high-tech companies, Karen graduated from the University of London, Royal Holloway and Bedford New College in 1992 with a degree in French & Italian. She earned a Masters in European politics and economics from the University of Exeter in the UK in 1994, and an Executive Masters in Marketing & Communications from ESCP Europe in Paris in 2006. She is currently Marketing Director for IBM Watson in France. Karen started he career in marketing, working for high-tech company. She then joined ILOG, a French software company, specialising in business rules, decision management and optimization, where she held several positions, including managing marketing and communications for the direct sales channel for the EMEA region in 2003, and for Financial Services across EMEA in 2007. In September 2009, she joined IBM and worked in Software and IBM Global Financing before taking the lead for marketing and communications for IBM Global Business Services Financial Services sector across Europe in 2013.
Paulo ROMANI VICELLI
Director of Institutional Relations
Graduated in International Relations by the Pontifical Catholic University of São Paulo - PUC SP, postgraduated in History of Art by the Armando Álvares Penteado Foundation - FAAP-SP, with a degree in MBA in Marketing by the Superior School of Advertising and Marketing - ESPM, he graduated from the Secretary of Goods Cultural Services of the State of São Paulo, served for the BBC-Brazil and for the British Council SP, coordinated the Communication and Relationship Nucleus at the Itaú Cultural Institute and is, currently, Director of Institutional Relations of the São Paulo Pinacoteca.
Paulo ROMANI VICELLI -
Pinacoteca of Sao Paulo (BR)
Venue: Inspiration Room

In 2017, Pinacoteca partnered with IBM on the Voice of Arte, a pilot project wordwide. Watson is a cognitive tool developed by IBM. At the Pinacoteca, the Voice of Art project uses technology as an important tool to provide visitors with an interactive and personalized experience. During the first phase of the project, curators of the Museum picked seven artworks from the collection and fed the cognitive system of Watson with a large quantity of information regarding authors, historical context and curiosities of the art world. A cognitive tool that answers the questions of the visitors, seeking to stimulate curiosity about the most diverse details on the selected artworks.

14:30 - 15:00
The Shop: Co-working space at the museum
Pamela MEYER
Community director

As Community Director of The Shop at the Contemporary Arts Center, Pam facilitated the launch of New Orleans’ most comprehensive co-working environment and entrepreneurial community. She is responsible for cultivating community relationships, developing partnerships with leading organizations in business, arts and non-profit sectors, planning strategic programming, and establishing operating platforms, lease agreements, pricing, member benefits and amenities. Prior to joining Domain, Pam served as Director of Business Development for Greater New Orleans, Inc., the regional economic development organization and served as Executive Director of the Office of Alumni Affairs at the University of New Orleans. Pam holds a Bachelors of Arts degree from Tulane University. She is an alumna of Institute of Politics at Loyola University, the New Orleans Regional Leadership Institute and served on the board of the Louisiana Technology Council.

Pamela MEYER -
The Shop, Contemporary Arts Center New Orleans (US)
Venue: Inspiration Room

A Museum and a Shared Workspace Find Common Ground in New Orleans Businesses want to be inspired, surrounded, and influenced by creative communities. Museums want to establish new members, programming, and revenue streams. At The Shop at the Contemporary Arts Center, New Orleans’ newest co-working space, a unique collaboration is offering the best of both worlds. The Shop’s members have access to an art-filled shared workspace with robust programming that includes arts and culturally-focused events. Developed by The Domain Companies, The Shop features a place-based design where creative individuals and businesses work and connect. The Shop provides the Contemporary Arts Center with a revenue stream, infrastructure improvements, and hundreds of new members to support their exhibitions and events year-round. Hear from The Shop’s community director, Pam Meyer, on how the development came to life and continues to support art and innovation in New Orleans.

15:15 -15:45
Museums in an age of rapid digital change: The Science Museum Group Digital Lab
John STACK
Digital Director
John Stack is Digital Director of the Science Museum Group. He joined the group in 2015 and is responsible for setting and delivering the group's digital strategy. He manages the Digital department which encompasses the museums’ websites, digitised collections, apps, games and on gallery digital media. Prior to joining the Science Museum Group, he was Head of Digital at Tate for ten years and before that, editor of the contemporary artists monograph series at Phaidon Press.
John STACK -
Science Museum Group (UK)
Venue: Inspiration Room

In 2015 the Science Museum Group adopted a new three-year digital strategy. Within the Group’s digital ambitions is a tension between the need to establish sustainable, solid and high-quality public-facing digital content platforms and the exciting opportunity for the museums  to provide innovative and exciting digital experiences. The Digital Lab is a set of activities that explores the potential of digital within the museum through initiatives with a short lifetime that explore new technologies, new experiences and new forms of engagement with collections and audiences.

16:00 -16:30
Collect and exhibit the artistic process
Matthieu BONICEL
Head of Publishing and Information Technology
Archivist paleographer, former student of the School of Charters, Matthieu Bonicel was curator for 10 years at the National Library of France, as head of the computer and digitization mission of the Department of Manuscripts and then as head of innovation at the general direction . His doctoral dissertation at the Paris 1 Panthéon Sorbonne University (2014) was devoted to the relationship between the archives of medieval theater and the descriptive principles of the Web of data. He has led numerous research and development projects around digitized written heritage such as Europeana Regia or International Image Interoperapility Framework (IIIF). In 2017, he joined the Lafayette Anticipations Foundation as Head of Publishing and Information Technology, where he led, among other things, ReSource, a software development project designed to model, document and report in real time the creative process in contemporary art.
Matthieu BONICEL -
Fondation d'entreprise Galeries Lafayette (FR
Venue: Inspiration Room

Lafayette Anticipations – The Galeries Lafayette corporate foundation – combines a digital architecture named “Re-Source”, a collaborative and open-source tool at the service of contemporary art, to its architectural project designed by Rem Koolhaas. Leaning back against a semantic database, this platform for documentation and production management allows the process, leading a project to become an artwork, to be visible. Re-Source will reveal to the public the backstage of the creation as well as its collective dimension, like theorized by Howard Becker in Art Worlds.

16:45 - 17:15
Journey into the heart of Evolution, learn by immersion
Marie WACRENIER
Head of the Museographic Board, Project Director for the Virtual Reality Cabinet of the Grand Gallery of Evolution, Galleries Directorate, Delegate General Directorate for Museums and Botanical and Zoological Gardens
Marie WACRENIER -
Marie WACRENIER
Head of the Museographic Board, Project Director for the Virtual Reality Cabinet of the Grand Gallery of Evolution, Galleries Directorate, Delegate General Directorate for Museums and Botanical and Zoological Gardens
Cyril ROGUET
Director of the galleries, Delegate General Directorate for Museums and Botanical and Zoological Gardens
Cyril ROGUET -
Marie WACRENIER
Head of the Museographic Board, Project Director for the Virtual Reality Cabinet of the Grand Gallery of Evolution, Galleries Directorate, Delegate General Directorate for Museums and Botanical and Zoological Gardens
Cyril ROGUET
Director of the galleries, Delegate General Directorate for Museums and Botanical and Zoological Gardens
Stéphanie TARGUI
Head of Digital Content, Project Director for the 'Journey Into the Evolution' experience, Audience Department
Stéphanie TARGUI -
Museum national d'Histoire naturelle (FR)
Venue: Inspiration Room

The French National Museum of Natural History and the Orange Foundation are partnering to propose a unique immersive virtual reality experience for the audience to explore the tree of the living, iconic species and how they are related to each other.

17:15 - 17:45
Connecting with diverse young audiences
Rachel MOILLIET
National Programme Manager for Circuit

Rachel Moilliet is the National Programme Manager for Circuit, a four-year project led by Tate. It aimed to connect 15-25 year-olds to the art in galleries and museums, allowing young people to steer their own learning and create change within cultural institutions. She works closely with the national network of galleries, overseeing the programme’s outcomes and how they are shared across the cultural and youth sectors to have an impact on work with young people.

Her experience in learning programmes spans small and large scale organisations including the Barbican and British Film Institute, where she delivered programmes for young audiences linked to film, literature, music, theatre and art. Prior to joining Tate, Rachel managed large-scale communications campaigns for the government at the British Embassy in Beijing, to promote cultural exchange between the UK and China.
Rachel MOILLIET -
Tate (UK)
Venue: Inspiration Room

Circuit was a pioneering four-year programme led by Tate which investigated young people’s experiences of galleries and museums. Running across ten galleries in the UK, it set out to understand the organisational change that needs to happen so that a more diverse range of 15-25 year olds can become audience members, producers and members of staff in cultural organisations. Based on in-depth research, this presentation will share what Circuit galleries and youth partner organisations found they needed to do to support young people to build long-term relationships with museums. It will explore the internal barriers and external challenges that Circuit galleries faced, and how they tried to overcome them through shifting ways of working – to achieve their aim of committing to change that would benefit both the organisation and young people now and in the future.

Thursday, January 18th 2018
10:30 - 11:00
The Mondrian Escape Room: New Ways of Experiencing Art
Lisanne HALLERIET
Co-founder

Lisanne Halleriet is the owner and founder of the successful Mondrian Escape Room in Winterswijk. The idea of the successful Mondrian Escape Room arose through a unique collaboration between museum Villa Mondriaan and Lisanne’s company Escape Room Winterswijk. Her initiative made museum Villa Mondriaan the first Dutch museum with a permanent escape room. The 23-year- old creative entrepreneur travelled and worked in many different countries, but has recently returned to her hometown Winterswijk where she now runs multiple escape rooms and businesses in the hospitality industry.

Lisanne HALLERIET -
Lisanne HALLERIET
Co-founder

Lisanne Halleriet is the owner and founder of the successful Mondrian Escape Room in Winterswijk. The idea of the successful Mondrian Escape Room arose through a unique collaboration between museum Villa Mondriaan and Lisanne’s company Escape Room Winterswijk. Her initiative made museum Villa Mondriaan the first Dutch museum with a permanent escape room. The 23-year- old creative entrepreneur travelled and worked in many different countries, but has recently returned to her hometown Winterswijk where she now runs multiple escape rooms and businesses in the hospitality industry.

Judith KADEE
Director
Judith Kadee is the director of the Dutch museum Villa Mondriaan, the museum dedicated to the early years of Piet Mondrian. 24-year-old Judith Kadee is the youngest museum director of the Netherlands. She studied Museum Studies at UCL in London and Film and Culture at Amsterdam University College. After an internship as a junior director at Villa Mondriaan in 2015, she returned to the museum as director in 2016. Kadee has also worked for the Saatchi Gallery and EYE Film museum.
Judith KADEE -
Villa Mondriaan (NL)
Venue: Inspiration Room

On April 12, the world’s very first Mondrian escape room opened in Winterswijk. This escape room is a cooperation between the two young entrepreneurs Lisanne Halleriet (22) from Escape Room Winterswijk and Judith Kadee (24), Director of museum Villa Mondriaan in Winterswijk. This makes Museum Villa Mondriaan the first museum in the Netherlands with a permanent escape room.

11:00 - 11:30
11 Conti - Monnaie de Paris
Anne-Sophie DUROYON-CHAVANNE
Administrator, Direction of Exhibitions and Collection

Graduated from a Master's degree in Art History and Classical Archeology at Panthéon-Sorbonne University in 2004, Anne-Sophie Duroyon-Chavanne completed her training with a DESS in cultural heritage management and specialized in management of cultural heritage. cultural and heritage institutions. With her experience, in a corporate context, in the development of jeweler, photographic and graphic arts heritage in the Chanel and Chaumet Houses, she joined the Monnaie de Paris in 2006 to showcase and promote the material heritage. and immaterial of the last factory of Paris. In 2008, she took the lead in the museum renovation program under the MétaLmorphoses project and jointly pursued the development and preservation of the Monnaie de Paris crafts. In 2017, she became Administrator of the Exhibitions and Collections Department under the direction of Camille Morineau. It accompanies the realization and the follow-up of the scientific and cultural project, that it is about the permanent collections and the exhibitions, in its financial, legal and administrative dimensions as well as of cultural strategy.

Anne-Sophie DUROYON-CHAVANNE -
11 Conti - Monnaie de Paris (FR)
Venue: Inspiration Room

After 6 years of work, the Monnaie de Paris (an EPIC), the last factory operating in Paris, offers since September 30th to French and international tourists an experience: 11 CONTI. New cultural address in Paris, the 11 CONTI makes the Monnaie de Paris the first site in the world to offer its visitors a cultural, commercial and gastronomic offer leading around its crafts. A place of discovery and walk, leisure and well-being, a center of excellence and attractiveness on the banks of the Seine. The 11 CONTI, financed and operated on the equity of the Monnaie de Paris had to design a viable economic model and manage to find a balanced budget for these cultural activities. An adventure, to follow closely.

11:45 - 12:15
The Rijksmuseum at the Schiphol airport
Philine HOFMAN
Head of retail and merchandising
Philine started her career at Ahold, a leading Dutch (food) retail company, where she worked for 15 years in several, mainly commercial, management roles within different Ahold companies. In 2007 she changed to the Rijksmuseum and, as Head of retail and merchandise, made the transition from the traditional museum retail approach to merchandise being an integrated part of the successful repositioning of the museum since reopening in 2013.
Philine HOFMAN -
Rijksmuseum (NL)
Venue: Inspiration Room

At the Rijksmuseum we strive to open up our beautiful and extensive collection to a worldwide public. We aim at inspiring individuals to link with art and history by creating (unexpected) encounters between them and the Rijksmuseum.For instance at Rijksmuseum Schiphol, where travellers can have a sneak preview of the collection, or through our well known Rijksstudio platform or our merchandise sold around the world by ourselves or our partners. Philine will go further into detail on this strategy by working out some examples and explain how it all comes together

12:30 - 13:00
Curated retail spaces around the world: a real source of inspiration
Emmanuel DELBOUIS
Project manager
Emmanuel Delbouis is graduated of the Universities of Paris XI / Paris I in Digital Law and the University of New York in Museum Studies. He has had the opportunity to develop an understanding of the activities of the cultural sector from different angles: as a consultant in branding and intellectual property at the Ministry of Culture and Communication and associated cultural institutions, as the marketing and development manager of The Kitchen, a multidisciplinary cultural institution in New York, and as a designer, exhibiting and selling his creations in several concept stores and museums such as the Center Pompidou and the Palais de Tokyo. Emmanuel Delbouis is a frequent speaker at international conferences and universities (New York University, Nanterre, Toulouse Capitole ...) and author of specialized articles, regularly highlighting Museum Retail's good practices abroad.
Emmanuel DELBOUIS -
Ministère de la Culture (FR)
Venue: Inspiration Room

Through multiple examples of distribution spaces, particularly American and Asian, which are distinguished by their staging and selection of products, this workshop will identify trends that can be a source of inspiration for the design of museum shops.

14:00 - 14:45
Think Like a Customer, Not Like a Curator
Richard PEDOTT
Vice president & general manager of merchandising

Rich Pedott is Vice President and General Manager of The Metropolitan Museum of Art’s Merchandising operation. During the 18 months that he has worked for The Met, Rich has overseen the reinvigoration and restructuring of the retail business in order to ensure continued profitability and growth. Rich has over 30 years of experience across multiple functional disciplines including: Planning and Allocation, Sourcing, Supply Chain Management, and Store Operations. He has led strategy, process, and systems development initiatives at several leading U.S. and international retailers, and has a track record of successful implementations that deliver bottom-line results.

Prior to joining The Met, Rich was a partner at Columbus Consulting and has held senior business leadership positions in sourcing, planning, and allocation at Goody’s Family Clothing, HSN, Eastern Mountain Sports, and The Limited. He is a graduate of the Macy’s Executive Training program and was part of the team that first launched the Merchandise Planning discipline. Rich holds a B.A. degree from Indiana University and is the co-author of "Omni-Channel Retailing: How to Build a Practical, Effective Plan of Action."

Richard PEDOTT -
Metropolitan Museum of Art (US)
Venue: Inspiration Room

Having the advantages of world class brand awareness, guaranteed traffic, guaranteed product differentiation, and vast content marketing opportunities, museum retail is poised to become a major revenue generator for the cultural institutions they serve. In order to realize this potential, museum retailers must become more customer centric in their approach to talent, process, and product ideation, including deeper collaboration with consumers and, yes….curators.

15:00 - 16:15

Philine HOFMAN
Head of retail and merchandising
Philine started her career at Ahold, a leading Dutch (food) retail company, where she worked for 15 years in several, mainly commercial, management roles within different Ahold companies. In 2007 she changed to the Rijksmuseum and, as Head of retail and merchandise, made the transition from the traditional museum retail approach to merchandise being an integrated part of the successful repositioning of the museum since reopening in 2013.
Philine HOFMAN -
Philine HOFMAN
Head of retail and merchandising
Philine started her career at Ahold, a leading Dutch (food) retail company, where she worked for 15 years in several, mainly commercial, management roles within different Ahold companies. In 2007 she changed to the Rijksmuseum and, as Head of retail and merchandise, made the transition from the traditional museum retail approach to merchandise being an integrated part of the successful repositioning of the museum since reopening in 2013.
Anne REBOUL
Responsible for exploitation rights and retail products

After studying political science and a master's degree in cultural project management, Anne Reboul joined the Ministry of Culture in 2009 on a position of social dialogue. In 2013, she left the central administration (and the trade unions) to join the Mucem in Marseille. Within the Resource Development Department, she occupies a multifaceted position, including the management of the museum's operating rights, the publishing of derivative products and relations with dealers.

Anne REBOUL -
Philine HOFMAN
Head of retail and merchandising
Philine started her career at Ahold, a leading Dutch (food) retail company, where she worked for 15 years in several, mainly commercial, management roles within different Ahold companies. In 2007 she changed to the Rijksmuseum and, as Head of retail and merchandise, made the transition from the traditional museum retail approach to merchandise being an integrated part of the successful repositioning of the museum since reopening in 2013.
Anne REBOUL
Responsible for exploitation rights and retail products

After studying political science and a master's degree in cultural project management, Anne Reboul joined the Ministry of Culture in 2009 on a position of social dialogue. In 2013, she left the central administration (and the trade unions) to join the Mucem in Marseille. Within the Resource Development Department, she occupies a multifaceted position, including the management of the museum's operating rights, the publishing of derivative products and relations with dealers.

Richard PEDOTT
Vice president & general manager of merchandising

Rich Pedott is Vice President and General Manager of The Metropolitan Museum of Art’s Merchandising operation. During the 18 months that he has worked for The Met, Rich has overseen the reinvigoration and restructuring of the retail business in order to ensure continued profitability and growth. Rich has over 30 years of experience across multiple functional disciplines including: Planning and Allocation, Sourcing, Supply Chain Management, and Store Operations. He has led strategy, process, and systems development initiatives at several leading U.S. and international retailers, and has a track record of successful implementations that deliver bottom-line results.

Prior to joining The Met, Rich was a partner at Columbus Consulting and has held senior business leadership positions in sourcing, planning, and allocation at Goody’s Family Clothing, HSN, Eastern Mountain Sports, and The Limited. He is a graduate of the Macy’s Executive Training program and was part of the team that first launched the Merchandise Planning discipline. Rich holds a B.A. degree from Indiana University and is the co-author of "Omni-Channel Retailing: How to Build a Practical, Effective Plan of Action."

Richard PEDOTT -
Philine HOFMAN
Head of retail and merchandising
Philine started her career at Ahold, a leading Dutch (food) retail company, where she worked for 15 years in several, mainly commercial, management roles within different Ahold companies. In 2007 she changed to the Rijksmuseum and, as Head of retail and merchandise, made the transition from the traditional museum retail approach to merchandise being an integrated part of the successful repositioning of the museum since reopening in 2013.
Anne REBOUL
Responsible for exploitation rights and retail products

After studying political science and a master's degree in cultural project management, Anne Reboul joined the Ministry of Culture in 2009 on a position of social dialogue. In 2013, she left the central administration (and the trade unions) to join the Mucem in Marseille. Within the Resource Development Department, she occupies a multifaceted position, including the management of the museum's operating rights, the publishing of derivative products and relations with dealers.

Richard PEDOTT
Vice president & general manager of merchandising

Rich Pedott is Vice President and General Manager of The Metropolitan Museum of Art’s Merchandising operation. During the 18 months that he has worked for The Met, Rich has overseen the reinvigoration and restructuring of the retail business in order to ensure continued profitability and growth. Rich has over 30 years of experience across multiple functional disciplines including: Planning and Allocation, Sourcing, Supply Chain Management, and Store Operations. He has led strategy, process, and systems development initiatives at several leading U.S. and international retailers, and has a track record of successful implementations that deliver bottom-line results.

Prior to joining The Met, Rich was a partner at Columbus Consulting and has held senior business leadership positions in sourcing, planning, and allocation at Goody’s Family Clothing, HSN, Eastern Mountain Sports, and The Limited. He is a graduate of the Macy’s Executive Training program and was part of the team that first launched the Merchandise Planning discipline. Rich holds a B.A. degree from Indiana University and is the co-author of "Omni-Channel Retailing: How to Build a Practical, Effective Plan of Action."

Emmanuel DELBOUIS
Project manager
Emmanuel Delbouis is graduated of the Universities of Paris XI / Paris I in Digital Law and the University of New York in Museum Studies. He has had the opportunity to develop an understanding of the activities of the cultural sector from different angles: as a consultant in branding and intellectual property at the Ministry of Culture and Communication and associated cultural institutions, as the marketing and development manager of The Kitchen, a multidisciplinary cultural institution in New York, and as a designer, exhibiting and selling his creations in several concept stores and museums such as the Center Pompidou and the Palais de Tokyo. Emmanuel Delbouis is a frequent speaker at international conferences and universities (New York University, Nanterre, Toulouse Capitole ...) and author of specialized articles, regularly highlighting Museum Retail's good practices abroad.
Emmanuel DELBOUIS -
Mucem ; MET , Rijksmuseum
Venue: Inspiration Room

Launched by the MoMA shop then taken over by different museums around the world to finally reach their apogee with the shop of the museum Picasso or Lousiana Museum of Modern Art, destination shops attract shoppers and intrigue professionals. How do these shops fit into a shopping route while getting distinguishing from other museum shops and concept stores or boutiques design? As part of their experience feedback, stakeholders will specify the keys for setting up an attractive destination shop (location and space arrangement, selection and presentation of products, communication and partnerships ...).

16:30 - 17:00
Transforming Retail: Making a Ruckus!
Zak MENSAH
Head of Transformation
I’m excited about helping our 180 person service to make a ruckus by focusing on the needs of our 1 Million+ visitors. I make up one quarter of our senior management team overseeing user research, making money through retail and cafes/private hire, fundraising, modern records, film office and digital team. I’m encouraging us to become ‘digital by default’. My mission is to ensure our people, skills and services are adaptable to the rapidly changing landscape as a cultural business. We’re experimenting with different ways of doing things including business models, partnerships, KPIs in the arts, and sharing as much as possible publicly through channels like http://labs.bristolmuseums.org.uk/ My background is in staff development and digital and I’ve been on the web since the late 90s and have watched the web permeate every corner of our lives. I write at www.zakmensah.co.uk. You can follow me on twitter at @zakmensah Before coming to the arts sector in 2013, I helped small businesses, charities, Jisc, Universities and the Heritage Lottery Fund to ‘do’ digital well.
Zak MENSAH -
Bristol City Council (UK)
Venue: Inspiration Room

In 2014-15 the two museum shops weren’t profitable. In 2015-16, Zak took over retail as part of his role as Head of Transformation, and the shops have returned to profitability. Phew. By the end of March 2018 revenue will have increased by 60%. In an honest and frank talk, find out about the highs and lows of changing a “museum shop” into a cultural business through team work and making a ruckus.

Workshop room program


Conferences, workshops, demonstrations… you will also find a selection of our exhibitors who will present their products and services in the WORKSHOP ROOM during two days



Wednesday 17th January
11:00 - 11:30
How to turn your visitors into ambassadors when they share on social media ?
Raphaël DE BORMAN
CEO

Raphaël de Borman (39), who holds a license in advertising communication, launched in 2011 one of the first agencies dedicated to photo marketing in Europe: Eventattitude. After 15 years spent developing photo installations to trigger conversations between brands and their audiences at events, this one founded in 2016 the startup Panora.me. And the least we can say is that it breaks the codes in terms of photo souvenir!

Raphaël DE BORMAN -
Panora.me (FR)
Venue: Workshop Room

The smartphones are everywhere and changed the way how visitors are taking pictures or filming in a museum. The arrival of the "selfie" phenomenon radically changed the attitude of people on a permanent basis: visitors requires to be on the first plan of the image. What are the consequences for the tourist locations? How to transform this trend into a powerful tool to generate social media recommendation? Panora.me can answer to these questions with an innovative solution...

11:45 - 12:15
Innovation boom: How augmented reality revolutionizes the visitor experience
Cédric LEVRET
Founder and CEO

Engineer graduated from the Ecole Centrale Paris, Cédric Levret is passionate about innovation and games. In 2010, he had the idea of translating these two universes into the service of heritage. The adventure Furet Company is born from a blend of daring, creativity and innovation. Since then, the start-up has continued to grow, multiplying innovations and technologies, always with the aim of offering new and immersive experiences to its users. Furet Company's credo is "e-motion reality"

Cédric LEVRET -
Furet Company (FR)
Venue: Workshop Room

What if paintings could get rid of their frames and free themselves? What if they could speak to us, invite us into their world, and tell us their stories, by themselves? Cracking the secret of a masterpiece thanks to the artist’s explanations, finding yourself driven into a painting’s scenery… Welcome to a new dimension, where reality and imagination, present and past blend together, and where digital technologies vanish and give way to an enriched world. With the testimony of the “Château de Versailles” and the high level of technical capability of Furet Company, the augmented reality will have no longer secret for you.

12:45 - 13:15
Beyond technology: Think about tech with human at the centre
Nicolas D’ALESSANDRO
Co-founder & Creative Director
Nicolas d’Alessandro is the co-founder and creative director of Hovertone, an agency specialised in the conception and realisation of ground-breaking interactive experiences. Nicolas is an engineer and holds a PhD in Applied Sciences. Over the last 15 years, he directed academic research on human-computer interaction (UMONS, UBC) and has been very active in digital arts world-wide.
Nicolas D'ALESSANDRO -
Hovertone (FR)
Venue: Workshop Room

During this workshop, participants will have the opportunity to discover and test various kinds of technologies (smartphones, tablets, touch screens, 3D cameras, geolocation, VR/AR, etc.) and then will creatively and collectively work on ideas to apply those technologies in the field of museums. The goal of the workshop is to help participants in their attempt to understand and embrace new technologies. The Hovertone studio, specialised in mediation and conception related to digital technologies, will bring different kinds of interactive demos and will guide participants very practically in the adaptation of those systems to their specific needs. The workshop will also be our chance to discuss and answer questions related to various tech presented during the Museum Connections event.

13:45 - 14:15
The ScreenBOT, a shared virtual reality experience
Sylvain BILLION
Project manager

Project Manager at realtime ART / realtime ROBOTICS, Sylvain Billion’s expertise embraces the sectors of culture and innovation. Sylvain has explored for years the numerous intersections of different forms of art and new technologies, working for cultural institutions such as La Gaité lyrique. At realtime ROBOTICS, he develops innovative and interactive tools for cultural mediation, among others the ScreenBOT. 

Sylvain BILLION -
Realtime Art Robotics (FR)
Venue: Workshop Room

At realtime ROBOTICS, we design and produce new experiences in relation to cultural mediation. Bridging the potential of virtual reality and that of robotics, the ScreenBOT is an innovative tool which allows users to share their virtual reality experiences. Made of a cutting-edge robot arm and a touch screen, the ScreenBOT displays realtime, original, and interactive 3D contents. Thanks to a « zero gravity » screen, the user can easily manipulate the latter and explore all its possible movements. Conceived as an original alternative to virtual reality headsets, the ScreenBOT provides museums with an innovative, ludic, and pedagogical experience for their visitors.

14:30 - 15:00
Affluence App
Paul BOUZOL
President - founder

Graduated of the engineering school of Telecom Lille, Paul began his professional career as a consultant in 2011. His entrepreneurial spirit and his aversion to the queues encouraged him to leave Solucom to create Affluences in August 2014. In three years, Paul has developed Affluences, which now has 15 employees.

Paul BOUZOL -
Paul BOUZOL
President - founder

Graduated of the engineering school of Telecom Lille, Paul began his professional career as a consultant in 2011. His entrepreneurial spirit and his aversion to the queues encouraged him to leave Solucom to create Affluences in August 2014. In three years, Paul has developed Affluences, which now has 15 employees.

Gauthier HAUSER
Business developer
Graduated of the business school of EDHEC Lille in strategy and organization consulting, Gautier emerged from his professional career as head of department in a major sports club in 2015. Driven by the project and the dynamic environment of a start-up, he joined Affluences in January 2017 and is in charge of developing partnerships with cultural and tourist sites.
Gauthier HAUSER -
Affluences (FR)
Venue: Workshop Room

Affluences is a digital service to measure the affluence of an establishment, and communicate it in real time to visitors with forecasts on the day. More concretely your visitors will be able to consult live the waiting time at the entrance or the boxes as well as the occupancy of the rooms on the mobile application Affluences, on your website, on your screens ....   This service aims to answer the main challenges encountered by cultural and tourist sites: - the visibility of establishments little known to the general public: communicating on a weak crowd becomes a real asset to attract the public. - the management of the flows of establishments encountering problems of saturation: communicating on the affluence makes it possible to improve the comfort of reception of the users and to smooth the flows.   Each establishment has its own page on a dedicated, free and advertising-free application, which includes other schedules, services available, practical information, reservation of visits as well as the affluence in real time. Additional services such as studying attendance statistics, using Web APIs or broadcasting pop-up messages are also offered.

15:15 - 15:45
Cloud In Cloud Out: a virtual reality artwork for innovative museums
Romain SOULIE
President
Founder of Studio Nyx, Romain Soulié is specialized in video games development, simulators and virtual reality expreriences.
Romain SOULIE -
Studio NYX (FR)
Venue: Workshop Room

Seeking museum partnership for the display of a virtual reality artwork. The artwork is a gigantic alert signal to warn future generations of the dangers of radioactive wastes burial sites.

16:00 - 16:30
Culture MOOCs, from mediation to co-creation
Christine VAUFREY
CEO of CVDL - MOOC & Cie
Christine Vaufrey is an instructional designer and founding CEO of CVDL - MOOC & Cie (http://mooc-et-cie.com/), a company based in Lyon (France) that is specialised in the conception and the facilitation of online courses in partnership with companies, associations and cultural establishments. MOOC & Cie notably managed the instructional design of the Culture MOOCs collection, created by Orange and prestigious heritage sites (the Palace of Versailles, the Louvre Museum, the Réunion des musées nationaux – Grand Palais, the Musée de l'Homme, the Pompidou Center...).
Christine VAUFREY -
MOOC ET CIE
Venue: Workshop Room

The Culture MOOCs provide genuine online courses and constitute excellent tools for developing user loyalty. Staged as routes of discovery, they invite the participants to search, to invent and to discuss. Thousands of graphic creations and millions of words arise from these experiments. The conference will present the analysis of this massive investment, which is shifting the line between "those who know" and "those who do not know". And believe it or not, the public keeps asking for more !

16:45 - 17:15
How Innovation in Robotics brings new services to visitors
Pierre Yves BALOCHE
Software Architect
Pierre Yves BALOCHE -
GFI Informatique (FR)
Venue: Workshop Room

Robots are becoming more and more part of our daily life. Through dialogs and interactions, they bring new ways in discovering and learning, applicable to many fields. Welcoming, guiding and even presenting masterpieces, these are the first steps towards creating truly renewed experiences for visitors.

17:30 - 18:00
Increasing user engagement through virtual environments: The Art of Nation project – A case study
Lazaros KASTANIS
Founder

Lazaros Kastanis is a director and one of the founding members of Ortelia Interactive Spaces. Lazaros has over 20 years’ experience working in the areas of Virtual Reality, interactive 3D applications and major visualisation projects.  He has worked extensively as a project consultant to companies requiring expertise in the development of 3D real-time interactive information applications. Over the course of his career Lazaros has worked in government, educational and private institutions both in Australia and overseas, he has an in-depth insight into the workings of cultural heritage organisations both large and small.

Lazaros KASTANIS -
Ortelia Interactive (AUS)
Venue: Workshop Room

Museums and galleries worldwide are treasure troves of important cultural content rarely seen by the public. The high cost of mounting an exhibition and the limited amount of available space means that there is little likelihood of this cultural content ever being seen widely by the public. The Art of Nation project is a case study of how the Australia War Memorial in partnership with Ortelia has used digital technologies (created using Ortelia Cultural Heritage Engine) to curate and deliver content not seen by the public. The content is delivered as a 3D navigable gallery and museum space via a web browser. The use of digital worlds allows a deep and rich experience for users and gives organisations the ability to publish unlimited content.

18:15 - 18:45
3D sound storytelling offers visitors a spectacular movie for the ears Showcasing heritage sites in an innovative way
Frédéric SAINT POL
Directeur adjoint
Frédéric SAINT POL -
Le voyage sonore 3D
Venue: Workshop Room

3D accoustic journey offers visitors a new kind of immersive and creative visit for heritage sites, historical sites, monuments, notable architecture, castles, etc. as well as historical cities and museums. Suitable for all ages, adults and children alike, the 3D Sound Journey ® diversifies the potential of any venue. Augmenting reality thanks to 3D sound 3D accoustic Journey "augments the reality" of a venue by offering the visitor a spacialised sound storytelling experience. The narrative plot takes the visitor into the essence of the site. Depending on the venue and the targeted public, the narration can be historical, playful, epic, and musical. It uses the power of fiction writing to (re-)discover a monument, a museum, an exhibition, etc. Increase attendance with a device accessible to all visitors The 3D accoustic journey technology transforms the story into an emotional experience geared at enjoying the uniqueness of the venue. 3D sound Journey can be designed as the exclusive visiting device of a site. Using different scripts and creative choices, it can also target particular audiences such as children. Hence, a collection of 3D accoustic Journeys will engage all kinds of public and help increase visitor numbers. The 3D sound makes it possible to escape reality and focus on the visit. It allows us to step back from screens. The power of the story engages us in the atmosphere between past and present. It leads our eyes to hidden details and we discover its secrets. The walls, the artworks, and historical figures all come to life.

Thursday 18th January
10:30 - 11:30
How to develop an ACE retail operation
Joanne WHITWORTH
ACE Communications & Media Manager

Currently Communications and Media Manager for the Association for Cultural Enterprises (ACE), Jo has over 15 years' experience in marketing and communications, gained mostly in the travel and tourism sector. Her skills include brand management, advertising, design, digital marketing and social media.

Joanne WHITWORTH -
Joanne WHITWORTH
ACE Communications & Media Manager

Currently Communications and Media Manager for the Association for Cultural Enterprises (ACE), Jo has over 15 years' experience in marketing and communications, gained mostly in the travel and tourism sector. Her skills include brand management, advertising, design, digital marketing and social media.

Jill FENWICK
ACE Managing Director

Currently Managing Director for the Association for Cultural Enterprises (ACE), Jill’s relationship with ACE goes back some 12 years or more. Jill has a solid background, acquired over 25 years, in commercial activity in museums as well as having a Post Graduate Diploma in Business Management and an MA in Museums Studies. Jill has worked in all aspects of museum management in independent, local authority and national museums.

Jill FENWICK -
Association for Cultural Entreprises (UK)
Venue: Workshop Room

The best lessons are learned from our peers. Learn how to buy well, display beautifully and make more money for your organisation than ever before - from those who know. Join the ACE community of cultural shops and gain experience, enjoy networking and become a retail success.

11:45 -12:45
The Bruegel Experience in Brussels
Joost VANDER AUWERA
Senior Curator
Joost Vander Auwera, PhD in Art History and MBA , senior curator at the Royal Museums of Fine Arts of Belgium,  devoted some 75 publications on 17th century Flemish painting and on the business administration of museums. Together with Dr. Sabine van Sprang he curated the exhibition in the Brussels museum on Rubens. A Genius at Work (2007-2008) and  with Dr. Irene Schaudies and  Dr. Justus Lange on Jordaens and the Antique (Brussels & Kassel, 2012-2013). Together with Drs. Justin Davies, he is Co-Founder - and Project Leader - of the Jordaens Van Dyck Panel Paintings Project, an international and multidisciplinary scientific project on paintings on panel  by these famous artists;  project leader of the Bruegel House visitors center  in Brussels; and partner together with the University of Antwerp and the Royal Museum of the Army in  Airchecq, a federal Belgian scientific project on the indoor air quality in museums.
Joost VANDER AUWERA -
VisitFlanders (BE)
Venue: Workshop Room

Pieter Bruegel the Elder (c.1525?- Brussels 1569) is rightly famous an artist for integrating in his oeuvre both local traditions and universal human values. In 2019 we will commemorate the 450th anniversary of his death. From the Spring of 2019 onwards, the Royal Museums of Fine Arts of Belgium in Brussels shall present both aspects of his art in the city of Brussels where the artist lived (1563-1569), married (1563) and died (1569) and, last but not least, created his most impressive and most mature masterworks in painting. The exceptional location for this venture will be a house from the 1540s (i.e. from Bruegel’s time) bequeathed by the late Mrs. Irene Heulens Vandermeiren, and traditionally going under the name ‘Bruegel House’, being at close walking distance from the museum. This will give the opportunity to develop a whole touristic Bruegel circuit within the old city center, including direct contact with authentic masterworks from his hand in the museum. This combination will permit an unique experience of Bruegel’s mastery in art, bringing the latest scholarly findings to the general public, art lover and tourist by means of state of the art digital and interactive technology. This fascinating project is developed in close coordination with other museum projects during that Bruegel Year, both in Belgium and abroad and is made possible thanks to a substantial financial support of VISITFLANDERS (Toerisme Vlaanderen).

13:00 - 13:30
Develop School Audiences with new interactive pedagogies
Marie TAMAILLON
Educational pole manager
Marie TAMAILLON -
Tams (FR)
Venue: Workshop Room

The latest reform of the school and the college offers great opportunities for museums and cultural sites ... Since the last school year, is under way the reform of the college and the application of new programs from CP to the third: common core, PPE, interdisciplinarity ... How to decode these changes and seize the opportunity to create an innovative workshop or school visit?

13:45 - 14:15
The museum and the connected visitors : Je t'aime, moi non plus ?
Vincent FRANÇOISE
CTO
Co-founder of Twelve Solutions, He's the « Mac Gyver » of our time, a real genius, Ph.D in robotics (human/machine interaction) and technology addict. His main objective is to bring innovative and technological tools to the tourism actors and always with a smile !
Vincent FRANÇOISE -
Vincent FRANÇOISE
CTO
Co-founder of Twelve Solutions, He's the « Mac Gyver » of our time, a real genius, Ph.D in robotics (human/machine interaction) and technology addict. His main objective is to bring innovative and technological tools to the tourism actors and always with a smile !
Yuri PERCHEY
CEO
One of Twelve Solutions’ founder, proud to be Norman and passionate about technology. His past as a tourism expert (in museums, tourist offices & luxury hotel) gives him a good overview of the sites’ needs.
Yuri PERCHEY -
Twelve Solutions (FR)
Venue: Workshop Room

Open dialog about your connected visitors and their needs. Are you affraid of your museum's digital version ? Are all digital projects adopted by the visitors ?

14:30 - 15:00
Studies in museums: presentation of possible studies and their operational impacts
Olivier ALLOUARD
Director

Creator of the polling and research company Gece in 2005, Olivier ALLOUARD carries his first surveys for festivals (Vieilles Charrues and Trans Musicales in France). With a Master’s degree in econometrics and statistics, his goal is to build operational tools for observation and evaluation for cultural and touristic actors like festivals, venues, theaters, museums or monuments).

Renowed in the cultural and touristic sectors for his operational knowledge of audiences, he works alongside cultural operators with a strategy for audience development (pricing policy, communication planning, internal organisation). In addition, he also provides training on audience survey tools.

In 2009, Gece extends its reach to all public and private sectors, still keeping close to cultural touristic matters. Main sectors of intervention:
  • Communication campaign evaluation
  • Client/User/Audience surveys
  • Economic, social and cultural impact survey
  • Behavioural study
  • Market survey
  • Startegy consulting
Client references:
  • Museums: Musée du Louvre, Institut du Monde Arabe, Centre des Monuments Nationaux, Universcience, Musée des Beaux-Arts de Lyon, Musée des Confluences, Musée de l’Oise,…
  • Festivals: Vieilles Charrues, Main Square, Trans Musicales, Art Rock, Hellfest, Marsatac
  • Venues: le lieu unique, le Chabada, Stereolux, Théâtre du Nord, Théâtre National Populaire de Villeurbanne,…
  • Others: French regional councils, Rennes Métropole and Nantes municipal authorities, Sodexo, CCI,…
Olivier ALLOUARD -
GECE (FR)
Venue: Workshop Room

The objective of this workshop will be to present examples of qualitative and quantitative studies carried out in museums or cultural sites by Gece and what they could contribute to the operational strategy of the site.

15:15 - 15:45
Commercialization of leisure and cultural activities: it is time to accelerate
Kristofer MOISAN-SELLEZ
Founder
Kristofer MOISAN-SELLEZ is the founder of the AddocK company, which aims to help leisure and culture professionals by simplifying their day-to-day management and helping them to better distribute themselves. After creating an online travel agency offering packages in Europe and a marketplace for sales of leisure activities, Kristofer MOISAN-SELLEZ observes that the leisure and culture market has not fully turned its corner digital and decided in 2013 to found the company EasyLoisirs which will become in 2017, ADDOCK
Kristofer MOISAN-SELLEZ -
Addock (FR)
Venue: Workshop Room

The market for leisure activities and culture is changing. The commercialization of leisure activities and culture is experiencing a real upheaval with major players in the world of travel and accommodation that is beginning to be interested. Is the market and its players totally ready? Is this an opportunity for leisure & cultural operators or on the contrary a threat like OTA could be with the hosts? How to arm yourself to face this daunting challenge? This conference will be an opportunity to take stock of the market of leisure & culture, their digitalization & especially their distribution. We will also have the opportunity to share some good practices to increase your visibility and your turnover.

16:00 - 16:30
Modern design of the museum space organization. From idea to realization. Russian experience.
Alexandre NOSKOV
General director
Alexandre NOSKOV -
Raritet (RU)
Venue: Workshop Room

295/5000 The creation of exhibition and museum scenery result from the collective work of both manufacturers and professionals. Presentation of the use of personalized equipment for exhibition, illustrated by some examples implemented in the main museums in Russia.

*The program of conferences may know some adjustments by the fair