FROM COMMITMENT TO WELL-BEING: MUSEUM SHOPS CONTINUE THEIR TRANSFORMATION

The Museum Connections exhibition will be back for its 27th edition on 17 and 18 January 2023 in Paris, Porte de Versailles. This is an opportunity for the cultural and tourism community to take stock of the sector’s challenges and to discover innovations that will improve the visitor experience.

Once again this year, Museum Connections will be presenting its pop-up store, a model museum boutique concept store, for which a jury of experts has selected the most emblematic products to be displayed. These products have been classified into six main areas of the museum shop: collaboration with an artist/institution, diversity and commitment, eco-responsibility, children, local products and well-being. This is an opportunity to show that the museum shop has become a fully-fledged concept store that takes into account the changing concerns of its visitors. 

Here are some examples of products selected by the Pop-up Store jury in each category.

DIVERSITY AND COMMITMENT

Today, more than 100 million people have been forcibly displaced by war, violence, disaster and persecution. Whenever refugees flee their homes, they leave behind their livelihoods and prospects, which are essential for self-reliance. This means that refugees often have no choice but to depend on others for, typically, 15 to 25 years.

In response to this, the United Nations Refugee Agency has created MADE51, a global brand of handmade home decor and accessories made by refugees. Every MADE51 product that reaches the hands of consumers helps refugees contribute to the economy of their host country and strengthens their ties to local society. 

THE KIDS

Mimus Editions has published a book entitled “How to drag your parents to the museum”, which proposes 40 activities for family fun in the museum. Minus has created this activity booklet so that family visits to museums can be done in a humorous, relaxed atmosphere, with exchanges and, above all, so that they will want to come back!

Bingos, funny and simple drawings to make, search and find, top 3, crazy games, jokes to make… Nothing to prepare, just to enjoy the moment in a museum, together.

COLLABORATION WITH AN ARTIST OR INSTITUTION

A range of thirteen scarves published in collaboration between Inoui Editions and the Bibliothèque Nationale de France. The reopening of the Richelieu site, the historic birthplace of the Bibliothèque Nationale de France, is the occasion for a collaboration between Inoui Editions and the Library. The treasures drawn from the collections of the BnF have inspired these creations which celebrate the alliance of heritage and contemporary creation.

ECO-RESPONSIBILITY

LOQI bags are made from 100% recycled materials. LOQI is produced from GreenCircle regenerated polyester fibres or textile waste. Recycling is unlimited. This is why they do not use RPET material which is made from non-recyclable plastic bottles. GreenCircle technology brings the material full circle – literally!

The official Museum Connections bag is designed in partnership with Loqi. It is a unique piece specially made for Museum Connections, which all visitors will receive at the entrance. 

THE LOCAL FACT

The notebook of the Brume collection by Carnet Chouette consists of a translucent cover page, white satin paper, made in Europe, the covers are silk-screened in the workshop of Blandine Imberty, the creator of the carnet chouette brand in Paris, the notebooks are then hand-made in-house or in Ile-de-France.

The notebooks are designed and produced in limited series and the attention paid to each stage of production makes them a refined, unique object to accompany everyday life.

THE WELL-BEING

The concept of Tokiko is to revisit decorative city maps by illustration in an elegant, modern and design way.

This is the role of Anna, illustrator of all Tokiko’s designs. The company’s flagship objects are its small and large decorative posters, made with recyclable eco-solvent ink. Benoit is in charge of the commercial part.

This concept is suitable for all places with a strong local identity, as well as for places with a strong tourist attraction.