Innovation and impact

Theme of Museum Connections 2023

How to innovate and develop while adopting a CSR approach?
To what extent can inspiration from other sectors contribute to these reflections and approaches?

Different issues will be discussed at the "INSPIRATION CONFERENCES" area next January 17-18:

The show Program details will soon be available on MyMuseumConnections. 

Smart destinations and sustainable tourism: trends for a better future

Awareness of the limits of overtourism, ecological devastation, the role of planes in global warming… voices agree that recovery and ecological transition must go hand in hand.

In a context where the carbon footprint of the sector will increase significantly if it is not managed, consumer ecological and ethical travel expectations will increase.

Longer travel journey, use of more ecological transports, local tourism, ecological transition of destinations, or even carbon offsetting…

What are the major trends in sustainable travel?

International visitors and sustainable development: an insoluble dilemma?​

At a time where international tourism is picking up, the question of the carbon footprint of distant visitors arises for tourist centers such as major museum brands, zoos or even amusement parks.

What attitude can they adopt today with distant visitors?

While many touristic destinations (cities) launch various sustainable transition process, how can institutions be part of these processes and develop more synergies with them.

Carte blanche to “Augures Responsible Digital Lab”​

To resolve the tension between ecological concern and cultural ambition, the Les Augures collective, associated with the responsible digital design studio Ctrl S, launched the «Augures Lab numérique responsable» program in May 2023. This action research program is designed to collectively support a promotion of representatives of cultural organizations, territories and art schools who want to implement a responsible digital strategy. They will be asked to present the reflections from the first promotion of the Lab.

What is sustainable cultural communication?

Regulation of the energy consumption of equipment, eco-design of exhibitions, circular economy… or even cultural programs focusing on the environment are now part of the major levers for institutions to engage and act on their carbon footprint.

What about communication today?

Beyond communicating on an institution’s commitment, sustainable communication concerns its entire process, its environmental and social impact and the relationship with stakeholders.

This conference will address sustainable communication from the perspective of its main principles and challenges, and it will discuss both how to avoid greenwashing and how, from a very operational point of view, institutions can transform their communication in a more sustainable way.

Will the cultural sector be able to position itself on Web3 while respecting a CSR approach?​

Web3 is presented as the future of the Internet: it promises to transform the online experience as radically as PCs and smartphones have done.

Museums have begun to study this innovation to serve their missions.

Will they be able to meet their CSR transition commitments if they embark on this path?

Even though we are only at the beginning of these trends, we know that the proliferation of blockchain technology is faster than our transition to renewable energy. Faced with this major problem, there are multiple Web3 projects focused on renewable energies.

How can cultural and leisure venues find their way and participate in this race for innovation while respecting a sustainable development approach?

This conference will examine the advantages and disadvantages of exploring Web3 in the light of the ecological transition.

How to combine digital fundraising and digital sobriety?

The recent crisis and its impact on the financial situation of cultural facilities has led some places to accomplish a digital revolution through the implementation of strategies for the development of innovative digital resources.

Content monetization (online learning, guided tours), VOD shows, donations linked to online ticketing, or even NFT, are among the new fundraising strategies.

However, awareness of the environmental impact of digital technology is spreading, leading cultural facilities to have to deal with contradictory injunctions.

Is it possible to combine sobriety and economic development via digital and if so how?

Are immersive digital experiences and sustainable development compatible?​

They have established themselves in recent years all over the world and offer to experience culture, leisure or natural sciences in full immersion: XXL experiences embody an innovative way of showing, seeing and listening.

A market valued at over $3 billion in 2020 with an estimated growth rate of 35% per year by 2028.

But faced with environmental imperatives, the question of the carbon footprint of these experiences is essential, whether in terms of their energy consumption, equipment needs and the movement of visitors that these proposals intend to attract.

Can we control this environmental cost, and if so how to combine digital immersion and sustainable development?

Unity is strength towards new forms of collaboration for the ecological transition?

We have recently been able to observe how, in the face of the crisis, cultural institutions have developed new forms of collaboration and exchange, helping each other to innovate in order to face up to
unprecedented challenges.

Insofar as it mobilizes significant resources and requires the implementation of real metamorphoses in the functioning of institutions, the CSR transition of cultural and leisure facilities is about to initiate new forms of sharing at the within the different types of networks of institutions, or even to nurture the creation of new forms of collaboration ?