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Pop Up Store by MuseumShop

This PopUp Sore by MuseumShop allows you to spot trends at a glance and identify exhibitors’ products that will make your store successful.

 

This space also offers you retail expertise and advice on the scenography of cultural and

tourist shops.

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Place of inspiration and trends…

  • Why is it important to follow trends and have products that answer site issues?
  • How to define the spaces of a store and the purchasing path?
  • How to extend the experience and the emotion of a visit in the store?
  • What tips to encourage buying?
  • What are the current lifestyle and retail trends?

For the first time in 2021, trends will be defined by a committee of cultural and tourist retail experts from different cultural institutions in France and internationally.

After deliberation, the 9 jury members made a decision on the following trends:

COLLABORATION

MADE IN LOCALLY

DIVERSITY & ENGAGEMENT

Products from the museum
in collaboration with a brand.

Highlighting the provenance, quality local products

Products produced from a community, unisex products not only for girls and boys but for everyone, products with slogans for example: make peace, not war.

KIDS

FEEL GOOD AT HOME

ECO-FRIENDLY

Educate kids thanks to educational games such as puzzles, cards etc.

The notion of spirituality is growing, objects related to well-being (candles, yoga, indoor spray, home items). Way of life (japan, being happy with yourself and at your place)

Environmentally friendly, using materials that can be recyclabled

JURY MEMBERS

Philine Hofman - Shop & Merchandising manager RijkSmuseum

After 15 years at Royal Ahold, a leading Dutch food retailer, in 2007 I moved to the Rijksmuseum as head of retail and merchandise. Here I started the transition from the traditional museum retail approach to merchandise being an integral part of the brand. By translating the Rijksmuseum brand into suitable product ranges that reflect what the brand stands for, merchandise not only generates funds for the museum, but has also become a strong tool in spreading the Rijksmuseum and its collection.

Jeanine Aalfs - Retail Manager - Tropenmuseum Museum

Design - and Retail professional with over 20 years of experience working with various international companies and cultural organizations. With a clear focus on creative - and commercial brand development with passion for people, sustainability, consumer experience and innovation.

Jérome Pelle - Shop manager - Château de Chambord

For 10 years, I worked with big names in the retail industry (Auchan, Décathlon, SFR). I then set up my own business in the field of ecology for 3 years. At the end of 2012, I joined the management team at the Château of Chambord.

Hélène Genter – Retail, design and cultural merchandising expert

Since 2010, Hélène Genter has been working creating stores, improving business performance. Visual merchandising expert, she manages spaces and collections to offer clients the pleasure of shopping.

From consulting to design, from implementation to team training, Hélène mainly works for cultural and touristic sites: the french National Monuments Center (CMN), Paris Musées, Disneyland, Musées d'Orsay / Musée de l'Orangerie, City of Paris (Shop of Town hall), French Cinémathèque...

Marianne Lesimple - Sales and marketing director Réunion des musées nationaux -Grand Palais

Marianne Lesimple has dedicated her career to retail and marketing.
From 1999, she worked at Printemps and then joined Disneyland Paris in 2003 as Head of Merchandise. In 2011, she joined the Fnac as Head of Youth Products and Stationery and in 2015, she was appointed Head of Cross-Channel Diversification in the Fnac-Darty Group. In December 2017, she joined the RMN - Grand Palais as Head of Sales and Marketing for its network of shops and online shop.
She is also President of subsidiaries which manage the book shops - boutiques of the Centre Pompidou, the Louis Vuitton Foundation and the Musée du Louvre in Abu Dhabi.

Hella Fietz – Director- CEDON

I come from Düsseldorf, born in 1966, studied business administration in Münster and moved to Munich after my exams in 1990. After working for PRO SIEBEN for many years, I joined CEDON in 1997 and am now managing partner.

Laurence Hagège - Sales, partnerships & event director - La Cinémathèque française

I’ve been working at La Cinematheque française for 15 years. I arrived when it took place in Bercy. The exhibitions were a new activity, as well as the book shop. It was decided to create goodies linked to exhibitions and the permanent collection to offer our visitors the possibility to keep a souvenir of what they came to see, and to create additional ressourcess. It’s one of my missions.

Thomas Stewart - Retail & product development manager– Getty Store

Thomas manages the Retail and Licensing group for the Getty Museum in Los Angeles. His career as a Buyer started with Habitat UK in the U.S. division where he specialized in factory sourcing. His museum experience also includes The San Francisco Museum of Modern Art

Kirsty McDonald – Sales director – Westminster Abbey

I have over 20 years of retail management and leadership experience gained at a number
of London institutions including the Royal Academy of Arts and the British Museum.
At Westminster Abbey I lead a team responsible for two onsite shops, eCommerce, and
buying and merchandising, generating over £4 million in retail sales.
I have a degree in art history, and having moved to Kent, the ‘Garden of England’, I have developed a passion for
gardening.