• Item #1

Pop Up Store by MuseumShop

This PopUp Sore by MuseumShop allows you to spot trends at a glance and identify exhibitors’ products that will make your store successful.


This space also offers you retail expertise and advice on the scenography of cultural and

tourist shops.

  • Item #1

Place of inspiration and trends…

For the first time in 2022, trends will be defined by a committee of cultural and tourist retail experts from different cultural institutions in France and internationally.

After deliberation, the 10 jury members made a decision on the following trends:




Products from the museum
in collaboration with a brand.

Highlighting the provenance, quality local products

Products produced from a community, unisex products not only for girls and boys but for everyone, products with slogans for example: make peace, not war.




Educate kids thanks to educational games such as puzzles, cards etc.

The notion of spirituality is growing, objects related to well-being (candles, yoga, indoor spray, home items). Way of life (japan, being happy with yourself and at your place)

Environmentally friendly, using materials that can be recyclabled


Sonja Feitsma – Head of Retail – Rijksmuseum

I am an enthusiastic senior result-driven Retail professional, with over 20 years of leadership experience in international strategic product and project management roles within the cultural and lifestyle industry. Since 2018, I am working at the Rijksmuseum first as category manager and now as head of Retail. Prior to that I worked at the Van Gogh Museum for five years.

Jeanine Aalfs - Retail Manager - Tropenmuseum Museum

Design - and Retail professional with over 20 years of experience working with various international companies and cultural organizations. With a clear focus on creative - and commercial brand development with passion for people, sustainability, consumer experience and innovation.

Jérome Pelle - Shop manager - Château de Chambord

For 10 years, I worked with big names in the retail industry (Auchan, Décathlon, SFR). I then set up my own business in the field of ecology for 3 years. At the end of 2012, I joined the management team at the Château of Chambord.

Hélène Genter – Retail, design and cultural merchandising expert

Since 2010, Hélène Genter has been working creating stores, improving business performance. Visual merchandising expert, she manages spaces and collections to offer clients the pleasure of shopping.

From consulting to design, from implementation to team training, Hélène mainly works for cultural and touristic sites: the french National Monuments Center (CMN), Paris Musées, Disneyland, Musées d'Orsay / Musée de l'Orangerie, City of Paris (Shop of Town hall), French Cinémathèque...

Marianne Lesimple - Sales and marketing director Réunion des musées nationaux -Grand Palais

Marianne Lesimple has dedicated her career to retail and marketing.
From 1999, she worked at Printemps and then joined Disneyland Paris in 2003 as Head of Merchandise. In 2011, she joined the Fnac as Head of Youth Products and Stationery and in 2015, she was appointed Head of Cross-Channel Diversification in the Fnac-Darty Group. In December 2017, she joined the RMN - Grand Palais as Head of Sales and Marketing for its network of shops and online shop.
She is also President of subsidiaries which manage the book shops - boutiques of the Centre Pompidou, the Louis Vuitton Foundation and the Musée du Louvre in Abu Dhabi.

Laurence Hagège - Sales, partnerships & event director - La Cinémathèque française

I’ve been working at La Cinematheque française for 15 years. I arrived when it took place in Bercy. The exhibitions were a new activity, as well as the book shop. It was decided to create goodies linked to exhibitions and the permanent collection to offer our visitors the possibility to keep a souvenir of what they came to see, and to create additional ressourcess. It’s one of my missions.

Thomas Stewart - Retail & product development manager– Getty Store

Thomas manages the Retail and Licensing group for the Getty Museum in Los Angeles. His career as a Buyer started with Habitat UK in the U.S. division where he specialized in factory sourcing. His museum experience also includes The San Francisco Museum of Modern Art

Kirsty McDonald – Sales director – Westminster Abbey

I have over 20 years of retail management and leadership experience gained at a number
of London institutions including the Royal Academy of Arts and the British Museum.
At Westminster Abbey I lead a team responsible for two onsite shops, eCommerce, and
buying and merchandising, generating over £4 million in retail sales.
I have a degree in art history, and having moved to Kent, the ‘Garden of England’, I have developed a passion for

Keti Castéraa - Gift shop research and development director - CulturEspaces

After my studies in hotel management and having had some work experience in four star hotels in the early 2000s, I joined the Culturespaces purchasing team. Culturespaces is a leading European player in the private
secteur, managing museums, historic monuments, and various art centers.
The rising popularity of museum shops and public's enthusiasm for personalized exhibition led art products motivated me to develop our services by structuring them on the one hand through research, creativity, and
development, and on the other hand through the organization of activity of the purchasing office.
In my current position at Culturespaces, I am in charge of concept and design of our various points of sale, creation and development of derivative art products, and of monitoring the production of exhibition editions
as well as handling the commercial activity of the Culturespaces boutiques, including on site and online web shops (CULTURESPACES and CULTURESPACES DIGITAL.

Lorraine Dauchez - Founder & General Director - ARTEUM SERVICES

After 15 years of management and commercial development within cultural institutions such as the Villa Medicis in Rome and the Opéra national de Paris, Lorraine Dauchez created the company Arteum in 2008 to participate in cultural democratization and contribute to own museum ressources.
Arteum is the leading French private actor in cultural and tourist retail, with a network of 20 bookstores-shops in museums and monuments (museums of Decorative Arts, Quai Branly, Eiffel Tower, Cenacolo in Milan, etc.), a catalog of cultural products created under the brand name of its partners, distributed in 200 points of sale and on the arteum.com marketplace.