INNOVATION DUOS:
UNIQUE EXPERIENCE FOR THE COMPANIES
THAT MAKE THE FESTIVAL HAPPEN

Video available only in French – Description below

UNIQUE EXPERIENCE FOR THE COMPANIES THAT MAKE THE FESTIVAL HAPPEN

• Elodie PARMENTIER – Nuits Noires
• ANNA MANIATIS – Fête Des Lumières de Lyon

In the context of the Festival of Lights in December 2021, Le Club des Partenaires et Mécènes de la Fête des Lumières asked Nuits Noires to create a unique experience for the companies that make the Festival happen. A close collaboration with the City of Lyon and the Festival’s organizing teams.  A project carried out in 3 stages:
Before the Festival, partners and sponsors will receive an immersive episode once a week to encourage them to come and discover the Festival between 8 and 11 December 2021 in Lyon. 
– Week -3 before the Festival: a teaser to get them into the experience (a 1 minute sound creation) will be send to their mailbox.
10 minutes.
– Week -2 before the Festival: They receive an 8 to 10 minute behind-the-scenes episode of the creation.
– Week -1 before the Festival: They receive an 8 to 10 minute behind-the-scenes episode on the organization of the Festival.
The Festival from December 8 to 11, 2021: An augmented tour in collaboration with Ask Mona