RETAIL TREND
COLLABORATION

Thursday 31 March- 16.15-16.30

  • Laurence HAGEGE – Directrice commerciale partenariats et évènementiel – La Cinémathèque Française
  • Jérôme PELLÉ –  Chef du service des boutiques du Château de Chambord – Domaine national de Chambord

The collaboration with a supplier – therefore the creation of an object or an exclusive range – is one of the basics of the offer of museum shops or cultural places, to establish the brand of the place and its positioning.

In the case of the Domaine National de Chambord, it is a question of telling a story with local suppliers (from Loir et Cher) and of manufacturing exclusive ranges in connection with the monument.

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