DIVERSITY & ENGAGEMENT
Thursday 31 March 2022 – 12.00-12.15
- Sonja FEITSA – Head of retail – Rijksmuseum
- Sophie BOPP – Chargée de développement ventes et licences – UNICEF
The consumer awareness on the social topic “Diversity and Engagement” increased over the last years, especially since the Covid crisis. The origin, characteristics or impact of a product are increasingly important criteria in consumers buying behaviour. We see a shift towards conscious buying and giving which translates into a growth in product offering of charity products as well as socially and environmentally responsible products.