MADE IN LOCALLY
Wednesday 30 March 2022 – 11.00-11.15
- Stéphanie BERNEDE – Arteum Services
A DESIRE TO SLOW DOWN, FOR SENSE, TO CONSUME DIFFERENTLY IS WIDESPREAD AND DEMOCRATIZED.
We are moving from a micro trend (consuming less but better) which affected a minority of consumers (rather city-dwellers with high purchasing power) to a fundamental, lasting trend which is becoming more democratic.
Today, the consumer not only becomes an actor (multiple consumption channel, local consumption) but also becomes engaged.
With the pandemic, this trend has developed strongly, associated with the transformation of visitors to institutions (mainly French or even European). Objects made locally, in a short circuit, took an increasingly important place in the assortments of museum shops. By favoring local actors, this leads to a new, more virtuous and more committed economy.
This allows to highlight stories of singular creation, particular know-how. Objects filled with meaning, soul, unique, tailor-made that carry the intelligence of the hand. Craftsmanship responds to this desire for tailor-made and well-made products.
The artisanal route or that of local trade is no longer perceived as a default choice but as a new mode of consumption on which to rely in the construction of product assortments. They know how to combine gesture and thought, the local and the hyperconnected, the authentic and the commercial sense and they excel in meeting the expectations of a generation of educated consumers.