Museum Connections is the unmissable event of  museum businesses 

2 days 410 exhibitors + 4200 visitors – 32 % of international participants

Meet us 
next January 15th & 16th, 2019
Hall 2.1 – Porte de Versailles de Paris, France !


Museum Connections answer the needs of professionals of the sector who wish to increase the resources of their own site and who are looking for new products and services, expertise and exchange.

Museums have been making media headlines for a few years, no longer for their cultural programming but for their strategic and economic innovation.

In a climate where cultural institutions experience a decline in state subsidies, cultural institutions need to revisit their business model, their operating habits and even their role.

NEW 2019

> To inspire you in the layout and visual merchandising.
> To introduce you to or improve your merchandising techniques.
> To discover a selection of the “Made in France” offer of our exhibitors.

Through an area designed as a real museum shop, Museum Connections offers you the services of layout and merchandising experts: :

  • How to define the spaces of a shop and the shopping path?
  • How to organize your offer in the shop?
  • What is the best way to present the products?
  • How to invent a good story-telling?

Hélène Genter ( and her teams will be there to explain the
work done but also to discuss your concrete problems of people in charge of

The pop-up store, staged with exhibitors’ products, is also an opportunity to
discover a selection of “made in France” products of our exhibitors.

In partnership with USM FRANCE (

With our international conference cycle,
we bring together worldwide experts
who draw the future of museum
to inspire you, give you reflexion keys and success in your cultural strategy.