Digital technology and interactivity as a means of spreading knowledge seem to have reached a tipping point with AI and the ultra-personalisation of online cultural experience.
But what about AI as part of the physical museum visit, and, for example, the use of controversial technologies such as facial recognition?
The Sound & Vision Museum in the Netherlands, the ""first museum in the world that constantly adapts to visitors' actions"", has done it, and the team in charge of the new Museum of Shakespeare (due to open in London in 2025) is in the process of developing it.
Could this be the beginning of an innovation that could spread throughout the museum world? We will, however, address the thorny issue of personal data protection.
