While the use of AI in the museum sector is not new, the release of ChatGPT for widespread use has had the effect of a bombshell, potentially impacting all the functions of a cultural venue and its stakeholders.
But what revolution(s) behind the hype?
To understand the issues involved and grasp the risks and opportunities, we will first look at the origins and nature of AI before outlining its possible uses in the field of museums, whether in terms of research, conservation, visitor experience or visitor insights, deliberately leaving aside the topic of art created with AI, which is widely covered by the media. More broadly, we will address the central question of truth and verisimilitude, and see how AI establishes a new relationship between audiences and contents.
