Museum Connections 2024

SB

Steven BACK

THE MAGIC WALL

CEO

Biography

Steven Back is a Hungarian museum professional who has been living in Shanghai, China, for the last 18 years. He is Founder and CEO of technology corporation Back & Rosta Ltd., well-known for its innovative approach to enhancing museum experiences through digital technology, notably through the development of the highly immersive "Magic Wall" exhibit.

EVENTS

Find us at the following events:
Jan 16, 2024
10:20 AM - 10:40 AM

"MuseumXperience" Bridging heritage and interactive learning with the help of a Magic Wall

Steven BACK (THE MAGIC WALL)Peter GRANASZTOI (MUSEUM OF ETHNOGRAPHY)
Description
SELECTION INNOVATION DUOS 2024 Welcome to a new era of cultural discovery thanks to the innovative partnership between the Musée d'Ethnographie and Back&Rosta. This groundbreaking project harnesses Magic Wall technology to radically transform the museum experience, fusing ethnographic heritage with modern interactive elements. The Magic Wall offers an immersive interface that transcends traditional exhibition boundaries. The partnership with Back&Rosta aims to create an inclusive and engaging museum experience. Thanks to the Magic Wall's technology, visitors can immerse themselves in rich cultural narratives, discover often overlooked details and actively participate in the telling of ethnographic history. It's a real encounter between the past and contemporary technology. This project redefines the way we interact with our cultural heritage. By marrying the authenticity of ethnographic objects with technological innovation, the Musée d'Ethnographie and Back&Rosta are creating a space where discovery becomes an interactive adventure, between tradition and modernity.
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