Museum Connections 2024

LM

Lilian MADELON

OPÉRA DE RENNES

Responsable communication & mécénat

Networking

Biography

Since 2019, Lilian Madelon is in charge of communication & sponsorship of the Opéra de Rennes. It ensures that the entire program (operas, concerts, dance, world music, discovery offer at 5€, free events, outside the walls, cultural action, etc.) is accessible to all. He previously held the same positions at the Musée national de la Marine and the Champs Libres, which includes the Musée de Bretagne, the Bibliothèque de Rennes Métropole and the Espace des sciences.

EVENTS

Find us at the following events:
Jan 17, 2024
11:00 AM - 11:50 AM

Sustainable cultural communication: roles, skills and resources

Laurence BERLAMONT-EQUEY (MEG - MUSÉE D'ÉTHNOGRAPHIE DE GENÈVE)Hélène HUBERT (LES RAISONNÉES)Lilian MADELON (OPÉRA DE RENNES)Frauke STENGEL (ZEPPELIN MUSEUM)
Description
Faced with the transformations of the cultural world in the context of the ecological crisis, sustainable communication is taking root in institutions, in external and/or internal communication. Communication professionals now need to master new skills: - highlighting their organisation's commitments and initiatives, avoiding greenwashing - mastering the terminology and channels of sustainable communication - promoting the new narratives conveyed by their institution's cultural and scientific project - eco-design a printed or digital medium and take the relevant decisions, etc. - mobilise employees. We will be looking at strategies, obstacles, as well as resources available to carry out these missions.
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