Museum Online Store – Target Audience and Dedicated Offer – Positioning in Relation to the Physical Store ?

Jan 14, 2025 | 3:00 PM - 3:20 PM
Retail Trends & Merchandising

Description

In the era of booming digital commerce, the museum's online store is a key strategic tool. How can its offer and positioning complement the physical store? This session examines how to leverage synergies to enhance the customer experience and address the diverse target audiences of the museum.

Discover the speakers

Colleen HIGGINBOTHAM

CHRYSLER MUSEUM OF ART

Deputy Director for Visitor...

https://www.linkedin.com/in/colleen-higginbotham-135512ab/

Aurélie DE OLIVEIRA

CHÂTEAU DE VERSAILLES

Chef de projet ecommerce

https://www.chateauversailles.fr/

https://www.linkedin.com/in/aureliedeoliveira/

Chacho HERMAN

SAN DIEGO MUSEUM OF ART

Director of Earned Income

https://www.linkedin.com/in/chacho-herman-55a3b57/

Sophie LANGUILLAUME

MUSEUM & INDUSTRIES BY POPASCH

Directeur

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