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How to attract the non-engaged visitor: a New Zealand perspective
Jan 15, 2025 | 10:00 AM - 10:35 AM
Jan 15, 2025 | 10:00 AM - 10:35 AM
Description
Leanne Wickham will share a New Zealand perspective on engaging with reluctant or adult non-visitors, offering practical examples on accessibility, inclusion, and strategies for attracting new audiences. Her presentation will feature case studies and innovative ideas, providing inspiration and insights on how to connect with, and win over, reluctant visitors.
The keynote will explore who the cultural consumers in New Zealand are, including the engaged and the unengaged, and will present real-life examples of how to address the challenges of different types of non-visitors.
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