Museum Connections 2025

Merchandising: Insights and tips for effective implementation

Jan 15, 2025 | 2:00 PM - 2:20 PM

Retail Trends & Merchandising

Description

Merchandising is not a matter of intuition but a real technique that can be learned and shared with teams. In this talk, we will explore its various dimensions: operational merchandising, organizational merchandising, and visual merchandising. We will address key strategies such as optimizing zoning, tracking key performance indicators, designing a smooth and welcoming customer journey, staging products effectively, creating compelling window displays, utilizing directional and proximity signage, and establishing a strong visual identity that evokes lasting emotions. You will discover practical tips to make your store both efficient and irresistible, offering your customers an unforgettable and engaging shopping experience. Additionally, you will have the opportunity to ask practical questions and share testimonials about techniques you have implemented.

Discover the speakers

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