Museum Connections 2025

SMEs and individuals, the new Eldorado of cultural patronage?

Jan 14, 2025 | 4:00 PM - 4:20 PM

Patronage & Privatization

Description

Are we witnessing the advent of a new era of cultural patronage? Big companies, which are historical funders and driving force of cultural sponsoring, are today grappling with economic difficulties and international geopolitical anxiety. However, are they deserting the heritage field? How does the uncertain political and economic context impact corporate sponsorship policies? Faced with these important players, the commitment of mid-sized companies as well as small and medium-sized companies (SMEs) is structured as it grows in number and investment. While crowdfunding is finding a second life in museums and monuments. Can their support, lower in cash, compensate for the irremediable decline in public subsidies? How do expectations, requirements or requests of an SME differ from those of a large company? Is the arrival of these new players likely to shake up the habits and practices of museums in terms of patron relations?

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