BK
Bérénice KUBLER
UNIVERSITÉ CÔTE D'AZUR
Maitre de Conférences en Sciences de Gestion
Biography
Associate Professor at Université Côte d’Azur and researcher at GREDEG, I specialize in digital strategies, complex project management, and actor coordination in the Cultural and Creative Industries (CCI). My work focuses on cultural mediation and ludopedagogical tools. I teach strategy, project management, and marketing for CCIs in the MAPIC and MAJIC master’s programs in Cannes. Involved in the CMQe CCI, I promote collaboration between academia and industry to foster excellence in CCIs.
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