How can museums leverage their heritage and brand identity to develop new revenue streams beyond ticket sales?
With its internationally recognised name and rich cultural heritage, the Château de Versailles offers a case study in brand development, licensing and commercial partnerships.
Through the experience of Versailles, Alan TRIVIDIC will explore how brand licensing, strategic partnerships and e-commerce can help cultural institutions extend their reach, develop new business opportunities and generate revenue while preserving the value and identity of their heritage.
