Closing Roundtable: If Wellbeing Is the Product, Who Pays?
Nov 18, 2026 — 04:25 pm - 4:55 PMMeeting Room
Speakers:
Description
Museums create value far beyond the visit itself. But how can this value be recognised, measured and translated into sustainable funding and revenue models?
Bringing together perspectives and lessons learned throughout the day, this closing roundtable will explore who benefits from the value museums create, who should contribute to funding it, and how cultural institutions can turn their social impact into long-term financial sustainability.
The discussion will conclude with key takeaways and closing remarks.




