The Last Room: How Museum Shops Extend the Visitor Experience
Nov 18, 2026 — 03:55 pm - 4:25 PM
Meeting Room
Description
What if the museum shop were more than just a place to buy souvenirs?
Often the last space visitors experience before leaving a museum, the shop plays a key role in extending the visit, shaping memories and generating revenue.
Drawing on findings from a museum shop benchmarking study, this session will explore how storytelling, shop design and product selection can turn the retail space into a meaningful part of the visitor experience, connecting cultural content with commercial opportunities.
