Description
Dr Britt Romstad, ACMI’s Executive Director of Experience & Engagement, has spent the past twenty years leading large teams in the delivery of excellent and innovative experiences for museum visitors both inside the museum, as well as online. Recently establishing an Audience & Research unit, as Executive Director of Experience & Engagement, Britt has worked with teams across the museum to embed a strong research practice, greater data literacy and internal processes that make space for audience insights. Continuously exploring new opportunities for innovation, partnership and collaboration across creative industries, technology and research, the Experience & Engagement unit leads on ACMI’s audience development and engagement, and digital transformation. Britt holds a PhD in Cinema Studies from the University of Melbourne.
ACMI is Australia’s national museum of screen culture, where you can watch, play, make and discover the universe of screen-based art, films, TV and videogames. Our museum attracts almost one million visitors annually - almost two thirds of these are under 35 years old – and we are interested in developing our role as a place of cultural and social connection. Through audience engagement, membership and new revenue opportunities, the institution explores how museums can build lasting relationships with their communities while strengthening their financial sustainability.
