Meet Up #23

📆 Thursday, June 11, 2026 ⏰ 13:00 – 14:00 (Paris time)

INNOVATING FOR CULTURAL AND TOURISM EXPERIENCES 

Museum Connections virtual meetings for professionals working in museums, cultural venues, and tourism sites.

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Meet Up by Museum ConnectionsThe virtual meetings for professionals working in museums, cultural venues, and tourism sites!

A short-format session that connects you directly with those who are rethinking and shaping the cultural and tourism experiences of tomorrow. 

Each Meet Up opens with a presentation of concrete projects led by museums, cultural venues, or tourism sites engaged in innovation for visitor experience. You will discover real initiatives, design choices, and field experiments — valuable sources of inspiration to nourish your own thinking.

It continues with a discussion session between speakers and participants, where you can challenge ideas, share experiences, and ask questions directly to the speakers. 

In just one hour, you leave with new ideas, concrete insights, and above all the feeling of having been in direct contact with those driving change in the sector. 

This webinar is intended for professionals working in museums, cultural venues, and tourism sites. Participation from other professional backgrounds may be accepted upon approval by the organizer.

Next Meet Up Thursday, June 11, 2026 

⚠️This session will be delivered exclusively in English.
Register for the Meet Up
Register for the Meet Up

Meet Up #23 Local and international visitors: should they be treated differently by cultural organisations?

Cultural organisations today are increasingly challenged to welcome both local communities and holiday visitors, while responding to evolving social and economic pressures. Balancing relevance, inclusivity and financial sustainability has become a key issue for museums and cultural destinations across Europe. In this context, many organisations are questioning which audiences should be prioritised, and how cultural venues and cities can adapt their strategies to meet the expectations of both groups. 

In light of these challenges, this Meet Up will explore how organisations across Europe are responding to these challenges and testing new approaches to audience engagement. Through complementary experiences and perspectives, the speakers will discuss pricing policies and incentive strategies, the changing behaviours of audiences and museums, and the tactics currently being implemented to strike the right balance between inclusivity and business sustainability. These concrete examples will highlight how cultural organisations are rethinking their practices in order to remain welcoming, accessible and economically sustainable. 

A national museum at the crossroads of public mission and global tourism

— the example of The National Portrait Gallery (London, United Kingdom)

The National Portrait Gallery is a major national museum located in central London, at Trafalgar Square, one of the city’s most visited cultural and tourist hubs. It welcomes a highly diverse audience ranging from local communities to large volumes of international visitors in a context shaped by strong urban and touristic flows. In this context, the Gallery offers a particularly relevant case study on how national museums balance public mission, accessibility, revenue generation and the growing pressures of global tourism in a central urban location.
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When a small museum operates within a global tourist hotspot

— the example of The Keats-Shelley House (Roma, Italy)

The Keats-Shelley House is a literary house museum located in the heart of Rome, at the foot of the Spanish Steps, within one of the city’s most heavily visited historic areas. Dedicated to the memory of the English Romantic poets John Keats and Percy Bysshe Shelley, it operates as a small-scale cultural institution embedded in a major international tourist destination. In this context, the house offers a particularly relevant perspective on how cultural organisations navigate the balance between local engagement, international visitor flows, spatial constraints and economic sustainability.
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Managing visitor flows between residents and tourists in a cultural city

— the example of Amsterdam & Partners (Amsterdam, Netherland)

Amsterdam & Partners is a city marketing and destination strategy organisation focused on positioning Amsterdam as a leading cultural and urban destination. Working closely with cultural institutions and tourism stakeholders, it plays a key role in shaping visitor flows and audience dynamics within the city. In this context, it provides a particularly relevant lens on how destinations and cultural ecosystems manage the balance between local residents and international visitors in an evolving tourism landscape.
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Engaged expert perspectives at the heart of sector transformation

Each Meet Up features professionals who design, test, and implement new approaches within museums, cultural venues, and tourism sites. Their presentations are based on concrete projects and real-world experience, offering direct insight into the sector’s current challenges. Beyond sharing expertise, these speakers create a space for dialogue to compare practices, question approaches, and broaden everyone’s perspectives.