Museum Connections 2025

Managing your shop directly: what do you need to know?

Jan 14, 2025 | 11:30 AM - 11:50 AM

Retail Trends & Merchandising

Description

Bérengère Ghiglionda, head of the shop network at the Centre des Monuments Nationaux, will share her expertise on the direct management of shops within heritage and cultural sites. What do you need to know behind the scenes before taking the plunge? How can you successfully integrate your shop into the visitor experience, meet visitor expectations, and align with current trends while staying true to your site’s identity? This presentation will also shed light on the economic realities of this management model, as well as the image and positioning challenges that come with it.

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