Join us for a welcome coffee to start the day off right.
09:00
09:00 - 09:30
Welcome and framing — Musea Brugge
The organisation, BRUSK's ambitions, and the first findings of the opening evaluation.
09:30 - 10:15
Keynote: John Falk
What a visit is worth; museums as elders for society.
10:15
10:15 - 11:15
The Museum Effect
Findings of the Vienna wellbeing roundtable of 29 September and what a social-prescribing pilot feasibility study could look like.
11:40
11:40 - 12:05
AI & Licensing + Law
12:05
12:05 - 12:30
Louisiana
The Louisiana Channel: belonging at a distance.
12:30 - 12:55
V&A or TATE lincensing program
14:00
14:00 - 14:25
CaixaForum
Culture for All: when the funder of the care programme owns the museum
14:25 - 14:50
Musée d'Orsay
The separately ticketed VR experience.
14:50 - 15:25
Château de Versailles
Brand licensing and the online shop.
15:55
15:55 - 16:25
The last room
Museum Shop Benchmarking findings, storytelling and memory.
16:25
16:25 - 16:55
Closing round table
If wellbeing is the product, who pays?
Closing remarks
17:20
17:20 - 19:30
Reception at Bruge city hall
17h20 - Welcome
17h30 - Speech by Musea Brugge + Future Museum Network and Museum Connections
17h50 - introduction to the Gothic Hall
18h00-19h30 - Reception
