Museum Connections 2024

Innovation Duos

It is not always easy to understand a technological solution! 
Gathering of experts from consulting companies, training organizations and cultural and tourist institutions, the INNOVATION DUOS JURY selects 15 “VENUE x SUPPLIER” duos who, during the show, will be able to present their solution.
(10 minutes of interview + 10 minutes of questions/answers)

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Program

This program only includes the INNOVATION DUOS's schedule.

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Jan 16Jan 17
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Jan 16, 2024
10:00 AM - 10:20 AM

Innovation Duos 2024 - Jury's favorite

Alexandra DERVEAUX (MINISTÈRE DES ARMÉES)Elisa GRAVIL (MUSEOVATION)Julia LUCZAK-ROUGEAUX (TOM.TRAVEL)Ewa MACZEK (OCIM - OFFICE DE COOPÉRATION ET D’INFORMATION MUSÉALES)Nathalie PICHARD (CONCILIO)Antoine ROLAND ({CORRESPONDANCES DIGITALES])
Description
Introduction of the INNOVATION DUOS 2024 and presentation of the Jury’s favorites
Jan 16, 2024
10:20 AM - 10:40 AM

"MuseumXperience" Bridging heritage and interactive learning with the help of a Magic Wall

Steven BACK (THE MAGIC WALL)Peter GRANASZTOI (MUSEUM OF ETHNOGRAPHY)
Description
SELECTION INNOVATION DUOS 2024 Welcome to a new era of cultural discovery thanks to the innovative partnership between the Musée d'Ethnographie and Back&Rosta. This groundbreaking project harnesses Magic Wall technology to radically transform the museum experience, fusing ethnographic heritage with modern interactive elements. The Magic Wall offers an immersive interface that transcends traditional exhibition boundaries. The partnership with Back&Rosta aims to create an inclusive and engaging museum experience. Thanks to the Magic Wall's technology, visitors can immerse themselves in rich cultural narratives, discover often overlooked details and actively participate in the telling of ethnographic history. It's a real encounter between the past and contemporary technology. This project redefines the way we interact with our cultural heritage. By marrying the authenticity of ethnographic objects with technological innovation, the Musée d'Ethnographie and Back&Rosta are creating a space where discovery becomes an interactive adventure, between tradition and modernity.
Jan 16, 2024
10:40 AM - 11:00 AM

Measure the attendance of venues to optimize the visitor experience during major international events

Emmanuelle GALIANA (Atout France)Gautier HAUSER (Affluences)
Description
SELECTION INNOVATION DUOS 2024 Discover the Affluences JOP2024 project, an ambitious initiative that aims to measure and communicate in real time the affluence of cultural and tourist sites during the 2024 Olympic Games. This innovative project represents a major breakthrough in crowd management, offering a smoother, more secure experience for visitors during this world-class event. Affluences JOP24 uses cutting-edge technologies to collect and analyze crowd data in real time, enabling visitors to plan their journeys efficiently and avoid peak crowds. Moreover, by avoiding crowds and queues, visitors are more inclined to explore local alternatives, offering smaller establishments increased visibility. The main objective is to manage visitor flows, ensuring the comfort and satisfaction of participants and tourists alike. By enabling users to make informed decisions about their journeys, they contribute to the creation of a dynamic and pleasant atmosphere throughout the 2024 Olympic Games.
Jan 16, 2024
11:00 AM - 11:20 AM

“MUCEM+” First dematerialized and contract-free monthly subscription

Julien COUSI (OPENMUSÉE / GUIDAP)Victor JACQUES (MUCEM)
Description
SELECTION INNOVATION DUOS 2024 The MUCEM and OPENMUSÉE teams have developed the MUCEM+ application, the first mobile subscription in a museum, entirely digital, unlimited, tacitly renewable and with monthly direct debit. Indeed, since the Covid crisis, interest in annual access cards to cultural venues has decreased. Consumers are avoiding long-term commitments and current cultural offerings no longer meet their needs. They prefer a smooth and simple experience, similar to the one offered by companies like Netflix and Spotify who offer a simple and personalized experience through data collection, thus retaining their users.
Jan 16, 2024
11:20 AM - 11:40 AM

“LENSE, Vesontio révélée” 3D digitization (digital twin) for the conservation and valorization

Gaëlle CAVALLI (Ville de Besançon-Direction Citadelle)Hugo PARENT (HÉRITAGE VIRTUEL)
Description
SELECTION INNOVATION DUOS 2024 "LENSE, Vesontio révélée", at the forefront of innovation, is undertaking an ambitious 3D digitization project of the Besançon Citadelle , a 12-hectare historic site. This revolutionary initiative aims to preserve, visualize and enhance this exceptional heritage in an unprecedented way. Thanks to 3D scanning, every nook and cranny of the Citadelle is immortalized with remarkable precision. This technology enables digital conservation, preserving the integrity of the site for future generations, as well as visualization of the site in situ or remotely. Visitors will be able to explore areas that are off-limits to the public, such as tunnels and cellars. This project creates an educational tool for projection and understanding for all ages. It redefines the way we interact with our cultural heritage, pushing back the boundaries of preservation. This digital twin is intended as an aid to restoration, landscaping, green spaces, technical services and architects, as well as to the work of firefighters in accessing these complex sites.
Jan 16, 2024
11:40 AM - 12:00 PM

“CURIEUX DÉTOURS” Promote heritage with guided and independent sensory walks

Marjolaine PARIZE (LE RIZE)Elodie PARMENTIER (Nuits Noires )
Description
SELECTION INNOVATION DUOS 2024 The RIZE and NUITS NOIRES teams are working in collaboration on a project to promote Villeurbanne heritage entitled “CURIEUX DÉTOURS”. A new sensory mediation that allows you to explore the stories of Villeurbanne, guided by colored lines in the city, a cell phone and headphones. Between slices of life, archives and brief summaries, the possibility is given to discover, according to each person's rhythm, the districts of Flachet, Gratte-ciel, Tolstoï, Tonkin, la Doua... each year, new routes will be designed to marvel and learn more about this rich territory.
Jan 16, 2024
12:00 PM - 12:20 PM

“AUDIO ROOM” Educational application to produce podcasts and sound creation by the visitors

Lucie AERTS (MUSÉE NATIONAL DE LA MARINE)Hélène PERRET (UNENDLICHE STUDIO)
Description
SELECTION INNOVATION DUOS 2024 Audio Room is a tablet application designed by Unendliche Studio that brings together all the audio production tools, from recording to mixing. It allows users to record and create podcasts flexibly, anytime and anywhere. Already adapted to uninitiated audiences and in particular young audiences, Audio Room was released, in 2023, in a new, more accessible version, dedicated to the musée national de la Marine and its audiences, as part of a collaboration with the Mediation service.
Jan 16, 2024
12:20 PM - 12:40 PM

“DIGITAL MEMORIES” Creating a link between the artistic past and the digital future, thanks to blockchain

Constance DE MARLIAVE (MUSÉE D'ORSAY ET MUSÉE DE L'ORANGERIE)Hélène QUINTIN (KERU PROJECT)
Description
SELECTION INNOVATION DUOS 2024 Explore the future of cultural souvenirs at the Musée d'Orsay, in collaboration with the company KERU, where art meets technology to create a unique and lasting experience. This digital souvenir project revolutionizes the way you interact with art by offering two unique experiences secured by the Tezos blockchain. Immerse yourself in the world of artistic creation with Vincent Van Gogh's palette in 3D and augmented reality. Thanks to cutting-edge technology, you can explore the artist's palette, observing every nuance, every texture, as if you were immersed in the artist's studio. The second digital souvenir transports you into a digital artistic dimension with an exclusive work of art. Rediscover the Musée d'Orsay's iconic Van Gogh painting from a captivating new digital perspective, secured by the Tezos blockchain, ensuring unalterable ownership and authenticity. This Musée d'Orsay digital keepsake project redefines the connection between the artistic past and the digital future in an innovative way, being one of the first to offer this service.
Jan 17, 2024
9:40 AM - 10:00 AM

Boost local tourism through an outdoor, nocturnal path illuminated by luminescent plants, while promoting energy sobriety

Nahémie DEFRAEYE (DESIGN AGLAE)Teddy LAROYE (CHARTRES MÉTROPOLE)Oriana MAZET (DESIGN AGLAE)
Description
SELECTION INNOVATION DUOS 2024 Chartres Métropole is the ideal playground for human-scale experimentation, both in the heart of the city and in rural areas, in line with its long-standing focus on energy efficiency and its identity around light, notably with Chartres en Lumières. Created in 2016, Aglaé is the pioneer of a unique concept. It consists of a revolutionary eco-responsible serum, without genetic modification, capable of making real plants luminous in the dark and under the effect of black light. This solution offers living, soft lighting for our everyday spaces. While its environmental impact is aimed at reducing light pollution in cities and improving their biodiversity, its social impact is aimed at reducing air pollution, making our spaces more pleasant to live in, and enhancing local tourism. The joint ambition of Chartres Métropole and Aglaé is to make Chartres Métropole a full-scale laboratory for experimenting with luminescent plants outdoors.
Jan 17, 2024
10:00 AM - 10:20 AM

“THE LOST CASINO: AN IMMERSIVE EPIC” Bringing a lost heritage back to life, with augmented reality

Adèle FAUSTINIEN (VILLE DE NICE)Boris GAMBET (HOLOFORGE INTERACTIVE)
Description
SELECTION INNOVATION DUOS 2024 Immerse yourself in the vanished history of the Casino de la Jetée-Promenade in Nice, thanks to the Musée Masséna's innovative project. This augmented reality experience revolutionizes the visit by using a reduced-scale wooden model of the casino, transformed by captivating holograms and an immersive voiceover. Visitors are transported into the past as they explore the casino of yesteryear, every detail coming to life under the magic of augmented reality. Holograms evoke the lively atmosphere of the era, while the voiceover expertly guides, sharing fascinating anecdotes. This fusion of old and new offers a unique experience, where contemporary technology reveals the splendor of the past. Discover an unforgettable journey through time, thanks to augmented reality and captivating narration!
Jan 17, 2024
10:20 AM - 10:40 AM

"THE ADVENTURE OF HANGAR Y" Uniting past and present through a mixed reality experience

Martin BOURGUIGNAT (HANGAR Y)Nino SAPINA (REALCAST)
Description
SELECTION INNOVATION DUOS 2024 Hangar Y and Realcast unite past and present in a captivating mixed-reality project. The Hangar Y, a historic landmark, comes to life through an immersion experience that begins with an exploration of its 19th-century origins. This iconic building, a witness to time, is revealed in a new technological light. The experience then extends to the beginnings of French aerostatic flight, highlighting the innovative processes that propelled the first airship. Mixed reality provides an unprecedented insight into these advances, offering a deep understanding of the challenges faced by the pioneers of aeronautics. The synergy between Hangar Y's heritage and technological advances offers an exceptional immersive experience. Visitors are invited to step back in time, taking part in the evolution of Hangar Y and the technical prowess of the era. This unique project underlines the importance of preserving and celebrating our heritage through modern innovations, to create a memorable experience that transcends the boundaries of time.
Jan 17, 2024
10:40 AM - 11:00 AM

Solution of cultural metaverse, multi-user virtual reality and traveling exhibition welcoming up to 2,500 visitors/day

Frédéric SANZ (UNIVR.SE)Jordi SELLAS (LAYERS OF REALITY)
Description
SELECTION INNOVATION DUOS 2024 Layers of reality, with its venues in Barcelona (Ideal) and Madrid (Mad), is Southern Europe's leading player in the production and exhibition of digital and immersive art. Thanks to its partnership with Univrse and the multi-user Virtual Reality technology it has developed, Layers of Reality has been able to create a new cultural product aimed at a wider audience: Metavers. These experiences, involving dozens of simultaneous participants and accommodating up to 2,500 people per day, represent a paradigm shift in the use of Virtual Reality in the cultural sector. With new immersive narratives, more impactful content, quality IPs (Dalí, Tutankhamun, Pompeii) and easier set-up and day-to-day management, Layers of Reality has succeeded in attracting hundreds of thousands of spectators to its theaters in Spain, as well as distributing its content internationally: London, Tel Aviv, Copenhagen, Berlin, Stuttgart... At a time when many museums and cultural spaces are languishing, Layers of Reality, with its cutting-edge technology and Univrse expertise, has sold out.
Jan 17, 2024
11:00 AM - 11:20 AM

Dynamic Pricing: AI for pricing strategies and visitor experience

Sophie LEMONDE (FLYVIEW PARIS)
Description
SELECTION INNOVATION DUOS 2024 FlyView Paris reinvents the tourist experience by adopting dynamic pricing with Convious. This ground-breaking project enables pricing flexibility adapted to demand and conditions in real time, offering visitors an innovative approach to discovering the City of Light. With Convious, FlyView Paris can adjust fares according to various factors such as attendance, seasons and special events. This ensures optimum accessibility for visitors while maximizing operational efficiency. This dynamic approach offers a more personalized experience, allowing visitors to choose time slots and rates tailored to their needs. FlyView Paris is committed to delivering a seamless, modern and personalized tourism experience through dynamic pricing with Convious!
Jan 17, 2024
11:20 AM - 11:40 AM

"BLINKBOOK" Animated cartoon notebook: a paper and digital visit souvenir, to read, color and transform into an animated cartoon

Claire FAY (EDITIONS ANIMÉES)Mathilde LE GAL (MUSÉE DU QUAI BRANLY - JACQUES CHIRAC)
Description
SELECTION INNOVATION DUOS 2024 Explore the treasures of the Musée du Quai Branly in an innovative way with the Animated Collections notebooks, available in paper and digital formats thanks to BlinkBook technology. These notebooks transcend traditional pages to offer a unique immersive experience. In its paper version, each notebook becomes a captivating visual journey, allowing you to learn while coloring, transforming discovery into a sensory experience. Thanks to BlinkBook's digital support, the pages come to life with content enriched by photos, videos and recordings, offering an interactive dive into the museum's collections. BlinkBook technology opens up new horizons, enabling culture lovers to immerse themselves in art history in a whole new way. Whether on paper or in digital format, the Animated Collections notebooks reinvent the way we interact with the Musée du Quai Branly, offering a fun and educational experience!
Jan 17, 2024
11:40 AM - 12:00 PM

Breakthrough technology: 37,000 visitors in 2 months for €25k budget, 3 weeks of preparation, 10 headsets, 2 hostesses

Philippe CHARLIER (LAAB - LABORATOIRE ANTHROPOLOGIE ARCHÉOLOGIQUE BIOLOGIE)Sylvain ORDUREAU (3DVERSE)
Description
SELECTION INNOVATION DUOS 2024 3dverse is revolutionizing the landscape of immersive museum experiences by introducing an avant-garde solution that transcends traditional boundaries. This innovative company stands out for its ability to significantly reduce production times and operating costs associated with immersive museum experiences. By democratizing access to high-quality real-time 3D, 3dverse opens up new perspectives for cultural institutions. The key to this breakthrough lies in the judicious use of Cloud technologies, enabling fluid, realistic rendering accessible to all. The 3dverse platform embodies a truly disruptive technology, offering museums a complete, scalable solution. By simplifying the process, it frees creators from technical constraints, fostering artistic and narrative innovation. 3dverse offers a solution that catalyzes the evolution towards a more dynamic museum future.
Jan 17, 2024
12:00 PM - 12:20 PM

Print-on-demand service allowing visitors to purchase reproductions of artworks in the format of their choice

Hervé GUYARDEAU (GRAND PALAIS RMN)Benoit HERRERIA (MUSEOTECA)
Description
SELECTION INNOVATION DUOS 2024 Discover the MUSEOTECA print-on-demand service, available in RMN GP boutiques. A service that transforms your artistic experience: immerse yourself in a world where art comes to life through reproductions of exceptional works, meticulously selected from the treasures of the RMN GP collections. MUSEOTECA offers you the unique opportunity to choose from a variety of iconic works, ranging from classic masterpieces to contemporary creations. Browse the virtual galleries in the stores and create your own collection of prints! The quality of our prints reflects the reputation and ambition of the Réunion des musées nationaux-Grand Palais. Printed on top-of-the-range materials, each reproduction captures the richness of detail, color and essence of the original work. Express your artistic passion by making each print a unique item, to be framed or given as a gift.
Jan 17, 2024
12:20 PM - 12:40 PM

“OFFICE METHODS” Participatory system, physical and digital, designed to experiment rather than consume

Flavie BERTHELOT (LA MAISON DES MÉTALLOS)Kévin ECHRAGHI (Hérétique)
Description
SELECTION INNOVATION DUOS 2024 Plunge into the heart of emerging creativity with the inspiring union between Maison des métallos and digital creation studio hérétique, together giving birth to the Office Methods project. This innovative collaboration promises a renewed experience, fusing the cultural heritage of the Maison des métallos with the infinite possibilities of digital creation. The Office Methods, the fruit of this association, becomes a space of exploration where history and technology converge. hérétique brings its digital expertise to rethink the way we interact with culture. It is a device conceived as an alternative to the passive, unbridled consumption of entertainment content driven by social networks and streaming platforms. The aim is to move away from a logic of cultural consumption and replace it with one of cultural experimentation. Immersive installations, dynamic projections and unprecedented digital experiences are at the heart of this transformation, offering visitors a unique experience.
Jan 17, 2024
12:40 PM - 1:00 PM

“GRAND LARGE” Mixed reality show immersing the viewer in the natural history of the oceans

Christine CAUSSE (NAUSICAA)Florent GILARD (SAOLA STUDIO)
Description
SELECTION INNOVATION DUOS 2024 SAOLA Studio has teamed up with the National Sea Center Nausicaá to create an immersive show, transporting visitors to the oceans in the company of rarely-seen marine species. A unique experience designed with the invaluable assistance of Nausicaá's scientific experts for Europe's largest aquarium. The challenge of this approach to augmented reality is to immerse viewers in the natural history of the oceans, while making them forget about the technology assisting them. This innovative, immersive experience aims to enrich and complement the living elements of the aquarium, to create a new reality in which the virtual and the natural evolve in harmony within a unique ecosystem. The challenge on site is to take advantage of the amphitheatre's terraces facing the Grande Baie of the Centre de la Mer to offer spectators the unique ballet of animals of the open sea, which can only be observed in the traditional conditions of an aquarium visit thanks to the use of augmented reality. Each encounter with a whale, a white shark or a school of fish also highlights the impact of human activities on biodiversity.
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