Museum Connections 2024

GUIDAP

Stand: G57

COUNTRY

France

ACTIVITY

MT - Reception, public management, ticketing

INTRODUCTION

GUIDAP is an application specially designed for small and medium-sized cultural establishments, providing them with the capability to handle all their business operations using a smartphone. Marketing for individuals and groups, both online and on-site, speaker schedule management, and accounting are all managed within a single affordable tool. All availability, both online and on-site, is updated in real-time.

PHOTOS & VIDEOS
GALLERY
Booking a ticket on a smartphone by a visitor.


EVENTS
Find us at the following events:
Jan 16, 2024
11:00 AM - 11:20 AM

“MUCEM+” First dematerialized and contract-free monthly subscription

Julien COUSI (OPENMUSÉE / GUIDAP)Victor JACQUES (MUCEM)
Description
SELECTION INNOVATION DUOS 2024 The MUCEM and OPENMUSÉE teams have developed the MUCEM+ application, the first mobile subscription in a museum, entirely digital, unlimited, tacitly renewable and with monthly direct debit. Indeed, since the Covid crisis, interest in annual access cards to cultural venues has decreased. Consumers are avoiding long-term commitments and current cultural offerings no longer meet their needs. They prefer a smooth and simple experience, similar to the one offered by companies like Netflix and Spotify who offer a simple and personalized experience through data collection, thus retaining their users.

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