Museum Connections 2024

HÉLÈNE GENTER

Stand: PopUp Store

Thèmes

COUNTRY

France

ACTIVITY

MT - Exhibition, scenography, signage
MT - Merchandising
ML - Cultural engineering, Consulting agency, Assistance management (design and construction)

INTRODUCTION

Since 2010, I have been involved in designing stores and enhancing their business performance. As a specialist in cultural and tourist marketing, I assist my clients in defining their brand strategy and the concept of their retail space. As an expert in visual merchandising, I stage spaces and collections to provide the joy of shopping. I guide my clients through the installation of products in their stores, while training sales teams in merchandising.