Museum Connections 2024

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Climate empowerment & exhibitions: innovative audience engagement

Jan 16, 2024 | 11:00 AM - 12:00 PM

Green transition: implementation and narrative

Description

Exhibitions dealing with the climate and environmental crises have become widespread in cultural and scientific venues, with the aim not only of spreading knowledge, but also of providing the keys to taking action. An increasing number of venues have set themselves the goal of helping to fight eco-anxiety and promoting climate empowerment. In this context, what are the new paradigms in audience engagement? On the one hand, there are exhibitions that base their approach on prior opinion polls on the climate and environmental crises; on the other, there are projects that incorporate the opinions and feelings of audiences into the exhibition itineraries themselves; and there are exhibitions that are born out of dialogue with their audiences, with participatory programming that supports climate mobilisation in very concrete ways. These are just some of the innovative and very relevant ways in which cultural venues can embody their responsibility in relation to these issues.

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Description
Faced with the transformations of the cultural world in the context of the ecological crisis, sustainable communication is taking root in institutions, in external and/or internal communication. Communication professionals now need to master new skills: - highlighting their organisation's commitments and initiatives, avoiding greenwashing - mastering the terminology and channels of sustainable communication - promoting the new narratives conveyed by their institution's cultural and scientific project - eco-design a printed or digital medium and take the relevant decisions, etc. - mobilise employees. We will be looking at strategies, obstacles, as well as resources available to carry out these missions.