Museum Connections 2024

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Digital and immersive heritage experiences: what types of business models?

Jan 17, 2024 | 4:00 PM - 5:00 PM

Description

In recent years, digital and immersive projects have experienced real growth in the heritage sector. Faced with the diversity of these projects, the Reinventing Heritage Program wishes to offer a state of the art of these transformations and dynamics currently at work in the heritage sector. In this perspective, this study entitled “Digital and immersive experiences in heritage” was commissioned by {CORRESPONDANCES DIGITALES], supported by a committee of experts to: • present the range of options available to heritage sites to define a relevant digital experience project; • offer an analysis of a diversity of inspiring digital and heritage projects; • provide stakeholders in the heritage sector with tools and methods to put their projects into practice.

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Jan 16, 2024
12:15 PM - 1:05 PM

Innovating to promote 20th century memorial heritage

Mathilde BERNARDET (MINISTÈRE DES ARMÉES, Direction de la mémoire, de la culture et des archives)Pascal Louis CAILLAUT (COMMONWEALTH WAR GRAVES COMMISSION FRANCE)Bettina LOPPE (SPUR.LAB - BRANDENBURGISCHE GESELLSCHAFT FÜR KULTUR UND GESCHICHTE)Nicolas SERPETTE (MÉMORIAL DU CAMP DE RIVESALTES)
Description
In the wake of the Centenary of World War I, new approaches to memorial heritage have emerged, with the structuring of remembrance tourism and the beginning of the digitization of memorial heritage. Today, in the context of the 80th anniversary of the Allied landings in Normandy on the one hand, and facing the urgent need to respond to the disappearance of the last witnesses of the Second World War atrocities on the other, new large-scale initiatives are emerging to preserve and promote shared memory. While memorials and museums dedicated to the memory of the European conflicts of the 20th century are crucial for transmission to younger generations as well as for the identity and even the attractiveness of an area, we will explore innovation in that field, in terms of digital technology, mediation, territorial structuring and ecological transition.
Jan 16, 2024
10:20 AM - 10:40 AM

"MuseumXperience" Bridging heritage and interactive learning with the help of a Magic Wall

Steven BACK (THE MAGIC WALL)Peter GRANASZTOI (MUSEUM OF ETHNOGRAPHY)
Description
SELECTION INNOVATION DUOS 2024 Welcome to a new era of cultural discovery thanks to the innovative partnership between the Musée d'Ethnographie and Back&Rosta. This groundbreaking project harnesses Magic Wall technology to radically transform the museum experience, fusing ethnographic heritage with modern interactive elements. The Magic Wall offers an immersive interface that transcends traditional exhibition boundaries. The partnership with Back&Rosta aims to create an inclusive and engaging museum experience. Thanks to the Magic Wall's technology, visitors can immerse themselves in rich cultural narratives, discover often overlooked details and actively participate in the telling of ethnographic history. It's a real encounter between the past and contemporary technology. This project redefines the way we interact with our cultural heritage. By marrying the authenticity of ethnographic objects with technological innovation, the Musée d'Ethnographie and Back&Rosta are creating a space where discovery becomes an interactive adventure, between tradition and modernity.
Jan 16, 2024
10:40 AM - 11:00 AM

Measure the attendance of venues to optimize the visitor experience during major international events

Emmanuelle GALIANA (Atout France)Gautier HAUSER (Affluences)
Description
SELECTION INNOVATION DUOS 2024 Discover the Affluences JOP2024 project, an ambitious initiative that aims to measure and communicate in real time the affluence of cultural and tourist sites during the 2024 Olympic Games. This innovative project represents a major breakthrough in crowd management, offering a smoother, more secure experience for visitors during this world-class event. Affluences JOP24 uses cutting-edge technologies to collect and analyze crowd data in real time, enabling visitors to plan their journeys efficiently and avoid peak crowds. Moreover, by avoiding crowds and queues, visitors are more inclined to explore local alternatives, offering smaller establishments increased visibility. The main objective is to manage visitor flows, ensuring the comfort and satisfaction of participants and tourists alike. By enabling users to make informed decisions about their journeys, they contribute to the creation of a dynamic and pleasant atmosphere throughout the 2024 Olympic Games.
Jan 16, 2024
11:00 AM - 11:20 AM

“MUCEM+” First dematerialized and contract-free monthly subscription

Julien COUSI (OPENMUSÉE / GUIDAP)Victor JACQUES (MUCEM)
Description
SELECTION INNOVATION DUOS 2024 The MUCEM and OPENMUSÉE teams have developed the MUCEM+ application, the first mobile subscription in a museum, entirely digital, unlimited, tacitly renewable and with monthly direct debit. Indeed, since the Covid crisis, interest in annual access cards to cultural venues has decreased. Consumers are avoiding long-term commitments and current cultural offerings no longer meet their needs. They prefer a smooth and simple experience, similar to the one offered by companies like Netflix and Spotify who offer a simple and personalized experience through data collection, thus retaining their users.