Jan 17, 2024
10:40 AM - 11:00 AM
Solution of cultural metaverse, multi-user virtual reality and traveling exhibition welcoming up to 2,500 visitors/day
Frédéric SANZ (UNIVR.SE)Jordi SELLAS (LAYERS OF REALITY)
Description
SELECTION INNOVATION DUOS 2024
Layers of reality, with its venues in Barcelona (Ideal) and Madrid (Mad), is Southern Europe's leading player in the production and exhibition of digital and immersive art.
Thanks to its partnership with Univrse and the multi-user Virtual Reality technology it has developed, Layers of Reality has been able to create a new cultural product aimed at a wider audience: Metavers.
These experiences, involving dozens of simultaneous participants and accommodating up to 2,500 people per day, represent a paradigm shift in the use of Virtual Reality in the cultural sector. With new immersive narratives, more impactful content, quality IPs (DalĂ, Tutankhamun, Pompeii) and easier set-up and day-to-day management, Layers of Reality has succeeded in attracting hundreds of thousands of spectators to its theaters in Spain, as well as distributing its content internationally: London, Tel Aviv, Copenhagen, Berlin, Stuttgart...
At a time when many museums and cultural spaces are languishing, Layers of Reality, with its cutting-edge technology and Univrse expertise, has sold out.
.png)