Museum Connections 2024

VJ

Victor JACQUES

MUCEM

Responsable relations extérieures

Biography

The first museum devoted to the cultures of the Mediterranean and the first French national museum to be transferred to the provinces, the Mucem is breaking new ground. The Mucem’s unique architecture embraces the J4 and the fort Saint-Jean. Divided between these two sites, its exhibitions reflect the richness and diversity of Mediterranean civilizations and are accompanied by a vibrant programme of performances, concerts, films, talks and other events.

EVENTS

Find us at the following events:
Jan 16, 2024
11:00 AM - 11:20 AM

“MUCEM+” First dematerialized and contract-free monthly subscription

Julien COUSI (OPENMUSÉE / GUIDAP)Victor JACQUES (MUCEM)
Description
SELECTION INNOVATION DUOS 2024 The MUCEM and OPENMUSÉE teams have developed the MUCEM+ application, the first mobile subscription in a museum, entirely digital, unlimited, tacitly renewable and with monthly direct debit. Indeed, since the Covid crisis, interest in annual access cards to cultural venues has decreased. Consumers are avoiding long-term commitments and current cultural offerings no longer meet their needs. They prefer a smooth and simple experience, similar to the one offered by companies like Netflix and Spotify who offer a simple and personalized experience through data collection, thus retaining their users.
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