Museum Connections 2024

LB

Laurence BERLAMONT-EQUEY

MEG - MUSÉE D'ÉTHNOGRAPHIE DE GENÈVE

Responsable de la communication et des relations presse

Biography

Laurence Berlamont-Equey is Head of Communications at MEG. MEG, Geneva's Museum of Ethnography, is a museum that tackles the major challenges facing human societies today, and looks at global societal and environmental issues. In 2023, MEG was awarded the THQSE Label for excellence in sustainability at gold level (Très Haute Qualité Sociétale et Environnementale), and is the first museum in Europe to receive this distinction.

EVENTS

Find us at the following events:
Jan 17, 2024
11:00 AM - 11:50 AM

Sustainable cultural communication: roles, skills and resources

Laurence BERLAMONT-EQUEY (MEG - MUSÉE D'ÉTHNOGRAPHIE DE GENÈVE)Hélène HUBERT (LES RAISONNÉES)Lilian MADELON (OPÉRA DE RENNES)Frauke STENGEL (ZEPPELIN MUSEUM)
Description
Faced with the transformations of the cultural world in the context of the ecological crisis, sustainable communication is taking root in institutions, in external and/or internal communication. Communication professionals now need to master new skills: - highlighting their organisation's commitments and initiatives, avoiding greenwashing - mastering the terminology and channels of sustainable communication - promoting the new narratives conveyed by their institution's cultural and scientific project - eco-design a printed or digital medium and take the relevant decisions, etc. - mobilise employees. We will be looking at strategies, obstacles, as well as resources available to carry out these missions.
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