Museum Connections 2024

HH

Hélène HUBERT

LES RAISONNÉES

Co-fondatrice et directrice de création

Biography

Hélène Hubert is the co-founder of the sustainable communication agency Les Raisonné·e·s. Les Raisonné·e·s is a creative communication agency specializing in societal, social and environmental issues. The agency supports private or public companies and organizations in promoting, staging and disseminating messages linked to their commitments. “Are you giving yourself the means to do well? We give you the means to make the most of it!”

EVENTS

Find us at the following events:
Jan 17, 2024
11:00 AM - 11:50 AM

Sustainable cultural communication: roles, skills and resources

Laurence BERLAMONT-EQUEY (MEG - MUSÉE D'ÉTHNOGRAPHIE DE GENÈVE)Hélène HUBERT (LES RAISONNÉES)Lilian MADELON (OPÉRA DE RENNES)Frauke STENGEL (ZEPPELIN MUSEUM)
Description
Faced with the transformations of the cultural world in the context of the ecological crisis, sustainable communication is taking root in institutions, in external and/or internal communication. Communication professionals now need to master new skills: - highlighting their organisation's commitments and initiatives, avoiding greenwashing - mastering the terminology and channels of sustainable communication - promoting the new narratives conveyed by their institution's cultural and scientific project - eco-design a printed or digital medium and take the relevant decisions, etc. - mobilise employees. We will be looking at strategies, obstacles, as well as resources available to carry out these missions.
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