Museum Connections 2024

JC

Julien COUSI

OPENMUSÉE / GUIDAP

CEO

Biography

10 years of experience in the leisure tourism world. Openmusée was born from a need to make heritage and culture accessible to the widest audience. We have drawn on our experience in the leisure world to create the first fully dematerialized and non-binding subscription to retain your audience. The Mucem uses our solution as a white label through the Mucem Plus program.

EVENTS

Find us at the following events:
Jan 16, 2024
11:00 AM - 11:20 AM

“MUCEM+” First dematerialized and contract-free monthly subscription

Julien COUSI (OPENMUSÉE / GUIDAP)Victor JACQUES (MUCEM)
Description
SELECTION INNOVATION DUOS 2024 The MUCEM and OPENMUSÉE teams have developed the MUCEM+ application, the first mobile subscription in a museum, entirely digital, unlimited, tacitly renewable and with monthly direct debit. Indeed, since the Covid crisis, interest in annual access cards to cultural venues has decreased. Consumers are avoiding long-term commitments and current cultural offerings no longer meet their needs. They prefer a smooth and simple experience, similar to the one offered by companies like Netflix and Spotify who offer a simple and personalized experience through data collection, thus retaining their users.
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