Museum Connections 2024

FS

Frauke STENGEL

ZEPPELIN MUSEUM

Marketing & Sustainability

Biography

Frauke Stengel studied literature and cultural theory at the Eberhard Karls University in Tübingen and cultural management at the German Academy of Management. After completing her traineeship at the Goethe Institute in Schwäbisch Hall, she joined the communications department of the Zeppelin Museum in Friedrichshafen in 2019, where she is responsible for marketing. She has also been the museum's sustainability officer since 2021 and has completed the "Transformation Manager for Sustainable Culture" training course at the Sustainability Action Network in Berlin. She prepares carbon footprints and sustainability reports, advises on sustainability issues in the cultural sector and has given numerous lectures on how sustainable transformation can work in the cultural sector.

EVENTS

Find us at the following events:
Jan 17, 2024
11:00 AM - 11:50 AM

Sustainable cultural communication: roles, skills and resources

Laurence BERLAMONT-EQUEY (MEG - MUSÉE D'ÉTHNOGRAPHIE DE GENÈVE)Hélène HUBERT (LES RAISONNÉES)Lilian MADELON (OPÉRA DE RENNES)Frauke STENGEL (ZEPPELIN MUSEUM)
Description
Faced with the transformations of the cultural world in the context of the ecological crisis, sustainable communication is taking root in institutions, in external and/or internal communication. Communication professionals now need to master new skills: - highlighting their organisation's commitments and initiatives, avoiding greenwashing - mastering the terminology and channels of sustainable communication - promoting the new narratives conveyed by their institution's cultural and scientific project - eco-design a printed or digital medium and take the relevant decisions, etc. - mobilise employees. We will be looking at strategies, obstacles, as well as resources available to carry out these missions.
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