Museum Connections 2024

AB

Andrea BILLI

RO.ME MUSEUM EXHIBITION

Scientific Coordinator

Biography

Andrea Billi is professor of development economics at Sapienza University of Rome and scientific coordinator of RoME. He has several experiences in research and evaluation project on the economic impact of Cultural heritage, also at the OECD and at the Italian Ministry of Culture.

EVENTS

Find us at the following events:
Jan 17, 2024
3:15 PM - 4:00 PM

Overtourism : the Italian strategy for museums

Andrea BILLI (RO.ME MUSEUM EXHIBITION)Tiziana D'ANGELO (MINISTERO DELLA CULTURA - ITALY)Valeria DI PAOLO (MINISTERO DELLA CULTURA - ITALY)
Description
The National Museum System is the project coordinated by the Directorate General for Museums that aims to build a network of Italian museums and cultural venues to improve fruition, accessibility, and management through the establishment of territorial networks, the activation of integrated enhancement processes, and the use of digital tools, such as the 'Museitaliani' App. The latter offers various services to visitors and makes it possible to enhance even the least 'attractive' sites in a logic of delocalisation of tourist flows. The case of the Velia and Paestum Archaeological Park and the strategies adopted to be more 'competitive' in a challenging context, from the best-known archaeological sites to the most attractive proximity tourist destinations, through the construction of a specific or diversified cultural offer and innovative projects, in particular thanks to digital opportunities, will be presented.
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