HÉLÈNE GENTER
Stand: Pop-up Store
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About us
Since 2010, Hélène Genter has been supporting museum, cultural, and tourist site shops in creating and optimizing their retail spaces.
A specialist in comprehensive merchandising — visual, organizational, and strategic — Hélène helps her clients design stores that are attractive, functional, and profitable.
Her areas of expertise:
• Visual merchandising: product display and window staging
• Organizational merchandising: offer structuring and visitor flow management
• Store layout and design: furniture, signage, spatial planning
• Business management and economic models consulting
From concept to in-store installation, Hélène supports you every step of the way and trains your teams in key techniques to ensure lasting results.
Year-round follow-up can also be provided.
Her services:
• CONSULTING
• DESIGN & INSTALLATION
• TRAINING
Her references in the cultural and tourism sectors include:
Paris Musées, Centre des Monuments Nationaux, Arteum, Musée d’Orsay / Musée de l’Orangerie, Cinémathèque française, Disneyland Paris, City of Paris (Hôtel de Ville Shop), Atelier Renault (Champs-Élysées), Musée National du Sport, Musée de Montmartre, Museums and Monuments of the City of Toulouse, Museums of the City of Angers, Châteaux de la Drôme, Carcassonne Tourist Office…
