Museum Connections 2027

Exhibit

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PARIS - 12&13 JAN. 2027

Museum ConnectionsPARIS - 12&13 JAN. 2027

The international trade show for products, solutions and services dedicated to cultural and tourism venues 

Do you develop products or services for museums, heritage sites, cultural institutions or tourism professionals? 

Museum Connections is your dedicated business platform!

For over 30 years, Museum Connections has been the must-attend event for museum, cultural, and tourism professionals. It provides concrete solutions on sustainable economy, digital innovation, retail, and enhancing the visitor experience.
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Why should you exhibit?

Museum Connections brings together a unique ecosystem of decision-makers, influencers, and project leaders from France and overseas. 
By exhibiting, you maximize your business opportunities, showcase your innovations, and strengthen your position in an evolving market.
Generate qualified leads

Generate qualified leads

6,332 professionals present, including a majority of decision-makers.
96% of exhibitors report meeting visitors who are involved in the decision-making process.
Showcase your innovations

Showcase your innovations

to professionals and buyers actively seeking solutions.
Gain international exposure

Gain international exposure

21% visitors from overseas, over 50 nationalities represented. 
Take part in a leading event

Take part in a leading event

30 years of existence, 
94% of exhibitors are satisfied with the quality of visitors they met

Who exhibits? A complete ecosystem dedicated to the visitor experience

Companies committed to transforming cultural venues and tourist sites, structured around three sectors focused on the visitor experience.

Engineering, services and consulting 

Museum Life

  • Communication, Marketing
  • Site management
  • Licensing, Patronage
  • Cultural engineering, Consulting agency, Assistance management (design and construction)
  • Employment, Training, Temporary staff recruitment
  • Cultural programming, Exhibition design
  • Professional association, Specialized press

Equipment, technologies and innovation 

Museum Tech

  • Reception, public management, ticketing 
  • Visiting aids 
  • Audiovisual, multimedia 
  • Equipment, furniture, storage 
  • Exhibition, scenography, signage 
  • Collections management, archiving, reproductions 
  • Point of sale management 
  • Cultural mediation, games, educational devices
  • Virtual & augmented reality, AI

Products, trends and inspiration 

Museum Shop

  • Publishing 
  • Jewellery 
  • Decoration, Tableware 
  • Delicatessen, Food products 
  • Fragrances, Cosmetics 
  • Toys, Stuffed animals, Kids 
  • Fashion, Accessories, Leather goods 
  • Currency, Medals 
  • Stationery, Cards 
  • Art objects, Reproductions 
  • Souvenirs, Gifts 
  • High-Tech goods 
  • Arts & crafts, DIY (Do-it-yourself)
  • Merchandising, Packaging

They visit,

take this opportunity to connect with them at the next edition of the show!
ZOOPARC DE BEAUVAL, France

Your target audience, a qualified and engaged visitor base

Museum Connections attracts a wide range of high-level professionals from all areas of the cultural and tourism sectors. 
By exhibiting, you connect directly with your future clients and partners who are actively seeking concrete solutions to transform the visitor experience, manage their facilities, or develop new projects.

Function

  • Directors of cultural institutions (public or private)
  • Managers of cultural and tourist sites (museums, historic monuments, zoos and aquariums, parks and gardens, science centers, etc.)
  • Curators, exhibition commissioners, programmers
  • Project managers and coordinators of cultural or tourist offerings
  • Development, mediation, or innovation officers
  • Buyers and prescribers (public and private sectors, national and international markets)
  • Marketing, communication, and visitor relations professionals
  • Representatives of local authorities, ministries, associations, national and European networks

Company profile

  • 42% Museum, Foundation 
  • 17% Heritage, Historic Monument, Cultural Site 
  • 10% Aquarium, Zoo, Park, Garden, Amusement and Theme Park 
  • 9% Consulting, Engineering 
  • 7% Tourist Office, Local Authority 
  • 7% Professional Association, Ministry 
  • 5% Library, Mediatheque, Cultural Center, Art Gallery 
  • 3% Press, Journalists
    • *Figures from the 2026 edition

They exhibited in 2026… hear it from them:

Each year, exhibitors share their feedback on Museum Connections. 
Business opportunities, quality of interactions, sector momentum… here is what exhibitors think from their participation:
Congratulations to the entire team on another successful edition, once again rich in content and a must-attend event for understanding emerging trends! 
A big thank you as well for the excellent showcase of products at the Pop-Up Store. The show is highly dynamic, bringing together a large number of participants and visitors, and has established itself as a key event for gaining insight into developments in the museum merchandising sector. We particularly appreciate the warm atmosphere of the event, as well as the efficiency, kindness, and good spirits of the entire Museum Connections team.
BNF - BIBLIOTHÈQUE NATIONALE DE FRANCE
[…] kicking off the year by bringing together such a rich professional network and ecosystem in one place, within a concentrated timeframe, is particularly valuable! 
Museum Connections offers a unique opportunity to reconnect with partners and clients, make the most of face-to-face exchanges, and present our expertise to qualified prospects from across France and abroad. Key highlights such as the Duos and Open Museum visits further enhance the visibility of projects and are powerful tools for strengthening one’s presence at the show. 
Overall, the event allows us to fully capitalise on meetings, showcase our work, and reinforce relationships with partners and clients. For all these reasons, Museum Connections has become a key annual event that we attend every year. 
UNENDLICHE STUDIO
Since 2022, Museum Connections has become a must-attend event for the Universcience teams! 
This trade show is a key moment for professional exchange, both in terms of the quality of the meetings and the richness of the content it offers. Our presence within the TEO - Touring Exhibitions pavilion is of real interest, both for the visibility it provides and for its alignment with our touring exhibitions activity, which we also see being increasingly highlighted at the show. 
Finally, the dynamism and responsiveness of the show’s teams are a real asset, as is the opportunity to offer visits as part of Open Museum.
UNIVERSCIENCE - CITÉ DES SCIENCES ET DE L'INDUSTRIE
For us, and in line with our objectives, Museum Connections is the most important trade show. 
We recommend Museum Connections to leading companies looking to engage in a setting that is both smart, chic, and intimate […] Many of our clients attend specifically to meet companies they wouldn’t encounter elsewhere — and, in our view, that is a real asset.
BELLE LURETTE
A very positive first experience! 
The show stands out for its large number of visitors and an excellent B2B platform, which makes it easy to prepare in advance thanks to its messaging and meeting scheduling tools. The atmosphere is pleasant, the stands are well spaced, and the diversity of exhibitors is a real strength.
CERVVAL
A very well-organised trade show, with attentive and responsive teams. The diversity of exhibitors and visitors fosters inspiring and enriching encounters. 
The program, combining conferences and Duos, is both varied and highly relevant. 
The event also stands out for the quality of its networking opportunities, particularly during the evening reception, as well as for its well-designed communal areas, with water points and coffee spaces available throughout the venue.
CULTIVAL
Each year, Museum Connections upgrades its services, its hall, visitors, and program. We recommend maintaining consistent participation because every year is better than the previous one. If your target audience is museums and art galleries, this is the show that should be at the top of your list.
ESNAF TOYS LTD
We are delighted to renew our participation in Museum Connections each year, an essential event for starting the year on the right note. 
It is an opportunity to invite our clients to experience and test our solutions, as well as to introduce our concept to potential future clients, both in France and internationally. We particularly appreciate the diversity of visitors and the event’s human-scale format.
LOSONNANTE
Always a very good trade show, highly appreciated by our clients and prospects, with well-managed organization that allows everyone to have two productive days and showcase our new products.
VIVATICKET
Museum Connections is a particularly interesting trade show that fosters meaningful and high-quality connections with stakeholders from a variety of sectors.
CANDLEARTH
Museum Connections is a great opportunity for an American company to meet clients in Europe and expand its business.
We will recommend it to other vendors!
DAVID HOWELL & COMPANY
[...] We really enjoyed being exhibitors at Museum Connections because the visitors directly match our target audience (museums, aquariums, zoos). This led to many very interesting meetings, and I even hope soon to secure some contracts!
TIKO SCAN

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Custom offers to showcase your activity

Museum Connections offers several participation formats tailored to your needs, budget, and sector. Whatever the size of your organization or your field of activity, you will find a solution to exhibit and boost your visibility!
Request a quoteDownload the brochureContact the sales team


Choose your booth type:

  • Bare space: layout freedom, ideal for custom scenography. 
  • Basic booth: budget-friendly solution with panels, carpet and name board. 
  • Pre-equipped booth: ready-to-use stand with furniture, panels, carpet and name board.
  • Premium booth: enhanced visibility with a large visual of your choice on a ready-to-use stand with furniture, panels, carpet and name board. 

Tailored offers based on business sector:

  • Startup: a streamlined offer to get started, reserved for young innovative companies.
  • Book Corner: a space designed to showcase publications, reserved for book publishers.
  • Rising Creator: highlight your know-how in a dedicated setting, reserved for emerging creators (craft artisans).
  • Freelancers & consultants: flexible package to present your services and generate leads efficiently.


Need help?


The Museum Connections team is here to help you find the offer that best suits your goals. 

Feel free to get in touch!
Request a quoteDownload the brochureContact the sales team