Exhibitors & Partners

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{CORRESPONDANCES DIGITALES]

Stand: PARTNER

https://correspondances.co/ https://www.linkedin.com/company/-correspondances-digitales-/

Country

France

Activity / Nomenclature

ML - Cultural engineering, Consulting agency, Assistance management (design and construction)

About us

{CORRESPONDANCES DIGITALES] is a cultural engineering consultancy specializing in cultural innovation created by Antoine ROLAND in 2012 and recently joined by Christophe Salomon, a recognized audiovisual expert. By combining our heritage and audiovisual expertise, we support digital cultural projects: Cultural institutions: audit / diagnosis, development of digital and audience development strategies, support for project implementation. Companies : opportunity/feasibility studies, assistance in the design of business models, marketing plans, support for the production, exploitation and distribution of digital projects. Ministries, local authorities and professional organisations: design of events, support for the structuring and animation of networks, support for the development of territorial projects.

Events Find us at the following sessions and events:

Audience Studies – How can we better assess and measure the value of the visitor experience?

The evaluation of the museum experience is no longer limited to simply measuring visitor numbers or observing visitor flows. Today, cultural institutions are exploring more nuanced and sensitive approaches to understand how audiences actually experience their visit, interact with artworks, and construct meaning throughout their journey. This presentation of the study proposes to address two complementary dimensions: the impact of sound environments on the visitor experience, and new large-scale audience research methodologies. Immersive devices, particularly sound-based tours, reflect a growing trend in cultural and tourist venues. They rely on sound compositions and spatialized narratives to enhance the visitor’s sensory and cognitive experience. At the Musée national de la Marine, for example, research projects conducted in collaboration with university laboratories have made it possible to experiment with and analyze the effects of sound-based mediation within a visitor itinerary. Discover how this type of approach opens up new perspectives for measuring not only attention to the exhibition, but also the emotions, engagement, and memory retention generated by the experience itself. At the same time, audience knowledge is now being structured around large-scale research projects capable of going beyond the simple collection of demographic data. The European Sentomus study represents one of the first coordinated efforts to explore in depth the behavior, expectations, and perceptions of visitors in partner museums across several countries. Unlike traditional surveys limited to a single site, this project makes it possible to understand how audiences perceive the museum offer, assess exhibitions and activities, and the value they attribute to their visit, thus providing institutions with benchmarking tools, avenues for strategic improvement, and a better understanding of their social role. Discover how these approaches help to rethink the ways in which the most...

{CORRESPONDANCES DIGITALES]

MUSÉE NATIONAL DE LA MARINE

Francis DE BONNAIRE

Mélissa MATHIEU

Université de Tours, CESR, CNRS, Tours

Museums facing climate change, digital projects facing sustainability challenges

The acceleration of today's climate change poses major challenges for cultural institutions, both in terms of preserving their collections and integrating new forms of mediation and awareness-raising. This report of studies is organized around two complementary axes: an examination of the conditions for developing more sustainable in-situ digital mediation offerings, and an analysis of the effects of climate change on museums and the institutional responses being implemented. The first part focuses on the study conducted by the Observatoire des patrimoines de l’Université de la Sorbonne (OPUS Source) and {Correspondances Digitales}, on the sustainability of in-situ digital mediation devices. In a context where digital and environmental transitions require efficiency, funding, adaptability, and monitoring of usage, this reflection explores how to design sustainable digital offerings while enhancing the visitor experience and the societal value of institutions. The study highlights existing practices, from collaborative approaches to resource-sharing strategies, emphasizing the importance of reusable tools, innovative collaboration models, and attention to the environmental impact of technologies. The second part draws on the study conducted by Les Augures, which provides an overview of the impacts of climate change on museums and the adaptation strategies implemented. Based on the analysis of over 1,200 institutions labeled “Musée de France” and enriched with professional testimonies, it highlights climate risks and their effects on infrastructure, collections, staff, and audiences. The study underlines the urgency of strengthening institutional resilience by integrating climate adaptation into strategies, conservation practices, and space management, while exploring how museums can contribute to a more sustainable culture through their transformation. Discover how the sustainability of digital devices and the climate resilience of museums offer new perspectives...

{CORRESPONDANCES DIGITALES]