Creating your product range is not just about choosing what you like: above all, it’s about making strategic decisions.
Whether you are opening a new shop, reworking your offer, or developing a showroom project, building a coherent assortment cannot be improvised.
Intuition is valuable… but it is far more effective when structured. By drawing on your vision, your concept and your customers, as well as on concrete reference points — number of products, space allocation, price levels and quantities — you can make choices that are both more confident and more effective.
This session will give you the tools to lay solid foundations and manage your product range with greater clarity, coherence and confidence.
