Museum Connections 2026

The IMA: economy and diplomacy driving the development of a corporate club

Jan 14, 2026 | 4:30 PM - 4:50 PM

Description

How can a museum strengthen its ties with economic stakeholders? Julia DE ROUVRAY will present the Economic Forum of the Arab World at the Institut du Monde Arabe as an alternative way of building bridges between culture, diplomacy and the business community.​​ With strong themes, high-level speakers and a subtle interplay between cultural diplomacy, innovation and economic issues, this strategy positions a cultural institution as a key player within its wider ecosystem.

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